This webinar has been explicitly planned to provide the tools needed to to enforce brand policy online.
Chicago, IL (PRWEB) January 21, 2014
Channel IQ, the world’s leading provider of online pricing intelligence, brand protection, and channel management solutions, will present their second webinar in their “Know What You Don’t Know” series: Enforcing Your Policy - Knowing When to Say When. This webinar is presented by David Howell, Channel IQ’s Director of Global Brand Protection, and Dustin Busmann, Channel IQ’s Senior Manager of Investigations and Enforcement. The webinar will explore actual case studies and the various strategies and tools available to enforce your brand policy against infringing or unauthorized sellers in online marketplaces.
This webinar will cover topics including:
- Current mechanisms available for policy enforcement on major marketplaces like eBay, Amazon, Alibaba, and TaoBao;
- best practices for aggregating and submitting evidence;
- how to execute and follow up on a basic Cease and Desist, and;
- fallout to expect when shutting down a site, seller, or item
The Channel IQ Enforcing Your Policy - Knowing When to Say When webinar will be held on Wednesday, January 29, 2014 from 12:00 to 1:00 pm central time (1 pm EDT or 10 am PDT). Webinar registration is available online at: https://www1.gotomeeting.com/register/732561825
David Howell, a well regarded industry expert on online brand protection, has over 13 years of global experience in the development of online Brand Protection, Global Domain Management, and Reputation Management for fortune 1000 companies. David has consulted with brands such as Apple, GoPro, and Wal-Mart on their enforcement strategies and has collaborated with cross function teams such as legal, sales, and marketing. He has developed the most cost effective plans on various online methodologies and designs to protect brands. These plans provided timely, actionable results, which ultimately maximized the value for the brand
Dustin Busmann has worked in the online brand protection and brand management industry for over 13 years and has extensive experience in Brand Protection research, UDRP writing, and global cctld Domain operations. He has consulted to a large number of Fortune 100 organizations. Dustin has implemented methodologies for seller exposure that have become the backbone of many corporate internal litigation processes. Most recently, he has been working closely with Law Enforcement, Federal, and Independent agencies to prevent the proliferation of Gray Market and Black Market goods.
About Channel IQ
Channel IQ is the leading provider of online price monitoring, brand protection, and channel management solutions to manufacturers, distributors, and retailers. Channel IQ provides real-time, online promotion, and pricing information, empowering major manufacturers and retailers to quickly and profitably handle channel issues and competitive situations. Only Channel IQ combines integrated reporting, interactive applications and services to enable manufacturers and retailers to automatically act on real-time data. For more information, visit http://www.channeliq.com.