World's first Immersive Sound Experience for Home Cinema to appear at ISE 2014

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Datasat Digital Entertainment, the world leaders in audio solutions for home cinema, has today announced it is partnering with Genelec, Lang AG and Screenline to create a dedicated Immersive Sound Experience room during ISE 2014.

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This is an evolution in Surround sound but its effects are revolutionary. Auro-3D® makes the entire listening experience so much more realistic and absorbing

Showcasing Auro-3D® sound technology, the sound experience comprises leading edge audio and video components to deliver the first fully immersive home cinema experience anywhere in the world. The Immersive Sound Experience will be in Room E105/E106 close to Hall 10 at the Amsterdam RAI from 4 to 6 February 2014.

The Immersive Sound Experience will give give visitors the chance to feel the power of immersive home cinema. Throughout the exhibition it will provide rolling demonstrations of high quality audio with stunning content including the latest classical and rock concerts and Hollywood releases. Central to this home cinema installation will be its Auro-3D® capabilities that add a Height layer to standard Surround sound to place the listener at the centre of the action.

In addition to rolling demonstrations, the Immersive Sound Room will host regular presentations from guest speakers including Wilfried van Baelen, CEO of Auro Technologies and pioneer of the Auro-3D® format.

“We have created the Immersive Sound Experience at this year's ISE show to demonstrate the potential that new sound formats have to transform home cinema,” said Ciaran Doran, Group CEO of Datasat. “This is an evolution in Surround sound but its effects are revolutionary. Auro-3D® makes the entire listening experience so much more realistic and absorbing.”

About Auro Technologies
Auro Technologies is a spin-off of the Galaxy Studios Group and owner of the Auro-3D® Technology Suite. The Auro-3D® Concept and Listening Formats are designed by Wilfried Van Baelen, founder and CEO of Galaxy Studios and Auro Technologies. Galaxy Studios is renowned worldwide for its state-of-the-art leadership in audio innovation for music and sound for film. The Auro-3D® suite offers ground-breaking, easy-to-use and unprecedented levels of sound reproduction capabilities to the professional, automotive, broadcast and consumer electronics markets (such as gaming, smart phones, multimedia PC, notebooks, tablets, audio players, digital TV, media libraries and packaged media).

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About Genelec
Founded in 1978, Genelec is a manufacturer of active loudspeaker systems. Genelec's Home Audio line of active loudspeakers is backed by Genelec's long experience in designing active monitoring loudspeakers for demanding professional use.
The same performance, practical features like selectable room response controls and durability are now available for home stereo and surround sound systems.

About Lang AG
Founded in 1978, LANG AG is one of the leading European companies for the rental and sale of visual presentation technology. LANG works for professional customers only and by not touching the end customers concentrates on the support of their clients.
With their technical team and continuous research and development LANG provides the latest technology –either from manufacturers or by self-designed products. It is regarded a pioneer in the AV industry, who offers the latest state-of-the-art equipment in high quality and quantity to small companies as well as to big players on the Rental&Staging or System Integration side.

About ScreenLine
Active on the world-wide market for over 25 years as a manufacturer of projection screens, Screenline offers the quality and the guarantee of a company with a professional team of more than 30 people, a manufacturing plant sizing more than 3,000 square meters divided into 4 production lines and a structure of 6 multimedia showrooms. All screens are designed and manufactured to the highest standards to precisely meet client needs and exceed expectations.

About Datasat Digital Entertainment
Datasat Digital Entertainment was responsible for the development of digital surround sound for cinema. Today, Datasat Digital Sound is featured on every major Hollywood movie release and installed in over 30,000 cinemas worldwide. In 2012, the company launched the Datasat RS20i, the first digital audio processor for home cinema to be based on professional cinema technology. In addition, Datasat has developed the complementary RA7300 and RA2400 range of Power Amplifiers for consistently low distortion and quiet operation to produce highly accurate and refined music and voice reproduction.

Editors' Notes
Audio and Video components of the Immersive Sound Room include:
RS20i Home Cinema Processor – supplied by Datasat Digital Entertainment
HT Range Residential Speakers (?) – supplied by Genelec
Black Arrow Projection Screen (?) – supplied by Screenline
Panasonic 4G Projector (?) – supplied by Lang AG

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