Report by Gabriele Skelton reveals that UK Digital and Design Agencies are recovering from economic woes

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The Design Industry Voices report, commissioned by Gabriele Skelton and two other partners, revealed that these agencies may be emerging from the economic difficulties of recent years with pay rises outstripping inflation – giving an interesting insight into what it’s like to work for a Digital or Design Agency in the UK at the moment.

The report, which is now in its fifth year, was created by Gabriele Skelton, Fairley & Associates and On Pointe Marketing.

The news was mixed but the most positive take away was that in the last year 42% of UK digital and design agency staff have received a pay rise.

It showed that the pay rises were out performing inflation with nearly three quarters (73%) of those who received one sharing that their pay rise was more than 3% of their salary. Over 10% of those reported a pay rise of more than 10% of their salary – still quite unusual in the current economic climate.

For those looking to make a move into the industry there is some useful feedback to keep in mind – those who took the survey say that they believed for those moving into account management, digital, design and strategy that working your way up from a junior position is the best way into the industry. The importance of formal training such as a degree or course was said to be most important in design (47%) followed by digital (39%).

Karina Beasley, co-author and MD of Gabriele Skelton, gave advice for those in the industry:

“Working your way up is the best way to build a career in the industry, especially if you are in account management or strategy. Agency leaders should note that over 40% of respondents don’t rate their agencies highly for supporting their professional development. It’s become a freelance world over the last five years but there are hints that the pace of change is slowing as fewer people intend to change jobs in the coming year.”

Additional information for editors

Gabriele Skelton is a specialist design and digital recruitment agency. We're matchmakers; we connect the right candidate with the right client to create something new. We love working with creatives, account handlers, consultants and thinkers, techies and developers. It's about making the right connections to get the right reaction - unusual combinations that make the magic happen - that's what we mean by chemistry.

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Karina Beasley