Children and Teens Media Consumption Trends, Brand Attitudes and Behaviour Surveyed in New CHILDWISE Report Published at

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New study “The CHILDWISE Monitor Report 2013-14” elaborated by CHILDWISE has been recently published by Market Publishers Ltd.

TD The Market Publishers Ltd

What are the key media preferences of children (aged 5-16) in the UK? How much time do children spend on the Internet? What are their favourite websites? What is the frequency of using social networks? What devices do children use to play games? How often do children play games consoles? What are their favourite computer games? What are the major mobile phone activities of children (aged 5-16) in the UK? What are the key differences in phone usage between the main sub-groups? What are the key methods of payment for children’s mobile phones? What are the leading types of applications used by children in the UK? What are the preferred TV channels and programmes? What devices are used to watch TV? What are the differences in viewing TV between the sexes? How much time do children spend to listen to music? What are their favourite groups and singers? How often do children download music? What are the children’s reading preferences? How often do they purchase or download books? What are the key devices used by children in the UK to access media? What is the equipment children cannot live without? What are the children’s attitudes towards money saving and spending? What are the main purchases made by the UK children? What are the differences in buying preferences between ages and sexes? How much time do children spend playing sport? What is their opinion about time spent playing sport in school? What is the influence of the London Olympics 2012 on the children’s behaviour? What are the major activities of children (aged 5-16) in the UK? What career prospects do children have? What is their attitude towards education? What are their post school plans? These and many other burning issues are discussed in the survey report.

New study “The CHILDWISE Monitor Report 2013-14” elaborated by CHILDWISE has been recently published by Market Publishers Ltd.

Report Details:

Title: The CHILDWISE Monitor Report 2013-14
Published: January, 2014
Pages: 247
Price:    US$ 2,650.00

The survey report is a comprehensive annual overview of the children’s and teenagers’ (aged 5-16) media consumption trends, their key behaviours and brand attitudes in the UK. It provides detailed trend summaries covering the following areas: internet, computers, game consoles, mobile phones, applications, TV, music, reading, money, self purchase, sports, activities, the London 2012 Olympics, activities, careers and education. The study describes the major areas of interest of the 5-16 year-old children in the UK, identifies and characterises their preferences, investigates the preferred pastimes, determines the most demanded products, and also features the surveyed children’s attitudes towards sports and education.

Issues Covered in Each Examined Area Include:

  •     Internet (favourite websites, access frequency, time spent online, gaming, social networking and gaming).
  •     Computers (usage and ownership, laptops / tablets).
  •     Games consoles (games console ownership, favourite games, gaming behaviour, time spent playing games consoles).
  •     Mobile phones (ownership, usage, makes of phone, time spent using, smartphones, how are calls paid for, who pays, monthly spend).
  •     Applications (usage, last applications downloaded, favourite applications, paying for applications and in-app purchases).
  •     TV (time spent watching TV, referred channels, favourite programmes, TV ownership, on-demand TV programmes).
  •     Music (accessing music, favourite music groups, preferred radio stations, music downloads).
  •     Reading (favourite books, frequency / time spent reading, ebook readers and reading online).
  •     Money (earnings and pocket money, ad-hoc handouts, saving and sending).
  •     Self purchase (buying online, categories bought from and next new gadgets).
  •     Sports (opinion on amount of sport in school and weekly hours out of/in school).
  •     The London 2012 Olympics (impact, recall, and awareness of Rio 2016 Olympics).
  •     Activities (frequency of ad hoc activities, out-of-school activities, collecting things, involvement in music making).
  •     Education and careers (plans for college/post school, career prospects and attitudes to education).

More new research reports by the publisher can be found at CHILDWISE page.

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Tanya Levdikova
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