Arlington Heights, IL (PRWEB) January 21, 2014
Restaurant.com, the largest independent dining deals site, reached a milestone as the company’s mobile applications surpassed 1 million downloads. With an 87 percent increase in mobile orders in 2013 alone, Restaurant.com’s nationwide network of restaurants are transforming their businesses to attract restaurant patrons on the go. Launched in early 2012, the Restaurant.com iOS and Android mobile apps have taken hold with diners across the country, as consumers vote with their pocketbooks in favor of convenient and paperless digital deals.
With this milestone, Restaurant.com revealed six notable trends in diners’ mobile usage.
“With the capabilities and accessibility of today’s smartphones, finding a fulfilling meal at a great price has never been easier for consumers. In order to maintain their fair share of customer traffic, restaurant owners must deploy effective mobile marketing strategies or risk being left behind,” states Restaurant.com President and Chief Marketing Officer, Christopher Krohn, who also oversees the mobile development team at the company.
Krohn notes market research by independent firm Chadwick Martin Bailey found that 81 percent of smartphone-owning consumers search for restaurants through mobile apps. Even more telling, 75 percent of those consumers make dining decisions based on those search results.
Restaurant.com’s mobile solutions enable customers to purchase and redeem dining deals on their mobile device, eliminating the hassles of printing certificates from a computer or forgetting them at home. The Restaurant.com app offers consumers fast and easy discovery of local restaurants with its “Deals Near Me” feature. Diners can also search by ZIP code and can filter their results by menu price point, restaurants that are open right now, or cuisine preference. In addition, the user can get directions to the restaurant and a map straight from the mobile application.
"Consumers everywhere have adopted Restaurant.com's mobile apps for Android and iOS to quickly find great dining deals on the go," Krohn adds. "Using our mobile apps and mobile optimized Web site, diners can discover new favorite restaurants in their own neighborhood and also save on dining wherever they may travel.”
Restaurant.com is the trusted and valued source connecting restaurants and diners nationwide. The company offers savings at thousands of restaurants nationwide with more than 50,000 gift certificate options. Restaurant.com brings people together to relax, converse and enjoy well-prepared and served meals at affordable prices. To date, Restaurant.com customers have saved more than $1 billion through the gift certificate program. Restaurant.com has operated since 1999 and is based in Arlington Heights, Ill.