After reading this eBook, organizations will feel empowered to make changes that will definitely bring economic savings and a reduction in their environmental impact.
Saratoga Springs, NY (PRWEB) January 21, 2014
Informz, Inc. a leading provider of digital marketing services and solutions for the association and nonprofit markets, has released a new eBook for organizations looking for creative ways to use technology to improve efficiencies, increase non-dues revenue, reduce their impact on the environment, and track return on investment. The eBook, It’s Easy Being Green, compiles industry thought leader insight, Informz case studies and statistics, video interviews and worksheets to form a comprehensive resource for associations and nonprofits.
“Too often, the idea of tracking a return on investment, or even just moving away from the status-quo seems daunting,” said Joe Tyler, CEO of Informz. “After reading this eBook, organizations will feel empowered to make changes that will definitely bring economic savings and a reduction in their environmental impact.”
The eBook explores:
- Why calculating return on investment is critical and how to do it.
- How one association’s strategy changed after calculating the ROI of their email marketing efforts.
- Strategies organizations can use to get the buy-in from decision makers to change processes that will have less impact on the environment.
- How “being green” translates to dollars, time, and other savings for associations and nonprofits.
- Efficiencies created by integrating various technologies.
- Creative ideas to bring in additional non-dues revenue, including making meetings more mobile and developing long-lasting corporate sponsorships.
The full eBook is available for free download from the Informz website at http://www.informz.com. For more information on the eBook or Informz products and services, contact Lori Ely at ely(at)informz(dot)com or 518-691-0071 x208.
Informz is a leading provider of digital marketing solutions to the association and nonprofit industries. The Informz solution provides customers with the tools and expertise to easily and cost-effectively promote their brands, stay in touch, generate and analyze data about their markets, manage information about their members and constituents, and receive valuable feedback to refine future action. The Informz portfolio of solutions includes email marketing tools, professional services and a mobile event application.