Sam Houston Race Park Opens With New SHRP Mobile App Powered by Captive Reach

Parallel 6 advances the gaming industry with its latest app for Sam Houston Race Park

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SHRP mobile app

This partnership continues to cement our technology in the gaming industry. We look forward to providing insights and analytics to Sam Houston through our mobile enterprise platform that can enhance the patron experience.

San Diego, CA (PRWEB) January 23, 2014

Parallel 6, a multi-channel mobile technology company and the creator of the mobile enterprise platform, Captive Reach, partners with Sam Houston Race Park to release the new SHRP mobile app. Powered with Captive Reach technology, the SHRP mobile app is available for iPhone and Android devices for free download via the app store in iTunes and Google Play.

“Parallel 6 is proud to have Sam Houston as a client. This partnership continues to cement our technology in the gaming industry. We look forward to providing insights and analytics to Sam Houston through our mobile enterprise platform that can enhance the patron experience.” said Parallel 6 CEO David Turner.

SHRP is a mobile marketing app that accompanies users during every aspect of their experience at the race park. Users can research upcoming races, purchase race tickets and concert tickets, watch videos and make reservations at the Winner’s Circle Restaurant. Even if a user isn’t at the race park, they have the ability to easily view results and replays from anywhere in the world.

The 2014 thoroughbred racing season began on Jan. 17 and will continue every Friday, Saturday, Monday and Tuesday until March 11.

To learn more about Captive Reach and its impact on the gaming industry, contact Jesse O’Gorman at 619-269-1063 or email jogorman(at)parallel6.com.

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About Parallel 6:

Parallel 6, a leading multi-channel mobile platform provider, is the creator of Captive Reach, an all-encompassing enterprise-strength mobile platform. Captive Reach influences consumer behavior, enhances brand recognition and builds strong client-customer relationships. Parallel 6 also offers a suite of managed services such as social media and campaign management, SEO, design, and website creation. The company serves a wide array of B2B and B2C companies, including retailers, finance, gaming, e-commerce, hospitality, daily-deal companies, restaurants and professional service firms around the globe. The firm is headquartered in San Diego with offices in Mexico, Ukraine and China. For more information, visit http://www.parallel6.com.

About Sam Houston Race Park:

Sam Houston Race Park is Houston’s premier racing and entertainment facility, located just 15 minutes from downtown Houston, and offers a variety of attractions including 19 recently renovated luxury suites overlooking the race track, The Pavilion Centre, and award-winning dining options at the Winner’s Circle Restaurant and the Champion Energy Services Jockey Club. For more information on upcoming shows, events and tickets, please visit http://www.shrp.com.


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