PM360 Announces Winners of 2013 Pharma Choice Awards

The Healthcare Industry Chooses The Top Creative Campaigns of 2013

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These campaigns represent the best of the best as chosen by the industry and we’re pleased to honor them.

New York, NY (PRWEB) January 23, 2014

PM360, a leading health-marketing industry trade magazine, has announced the winners of their annual Pharma Choice Awards, which recognize the best print and digital campaigns in the industry. The winners are featured in the January 2014 issue of PM360 and can be found online at pm360online.com/2013-pm360-pharma-choice-winners.

“It takes a unique and innovative approach to develop creative work that you truly can’t get out of your mind,” says Anna Stashower, CEO and Publisher of PM360. “This year’s winners not only flexed their creative muscle, but were able to truly awe the very talented people who work in this industry. These campaigns represent the best of the best as chosen by the industry and we’re pleased to honor them.”

Since 2009, the PM360 Pharma Choice awards have recognized outstanding achievement and innovation in healthcare marketing. The awards are unique in that PM360 readers act as judges for the entries submitted by their peers. All submissions are placed online where readers vote for their favorites based on content, format, imagination, influence on the industry and overall quality. The winning entries are noteworthy in their ability to attract attention in an information-saturated healthcare environment.

This year’s PM360 Pharma Choice winners include:

DIGITAL, APP
GOLD: The Vaccine iPad Sales Aid for Merck & Co., Inc. Agency: JUICE Pharma Worldwide

DIGITAL, APP
SILVER: Hepatitis C Disease Awareness App for Gilead. Agency: CAHG

DIGITAL, APP
BRONZE: Botox iPad App for Allergan and Botox. Agency: ICC Lowe

DIGITAL, CONSUMER WEBSITE
GOLD: Dexilant.com for Takeda Pharmaceuticals U.S.A., Inc. Agency: AbelsonTaylor

DIGITAL, CONSUMER WEBSITE
SILVER: PillCam SB for Crohn’s PillCamCrohns.com for Given Imaging, Ltd. Agency: Intouch Solutions, Inc.

DIGITAL, CONSUMER WEBSITE
BRONZE: Auvi-Q Branded Consumer Website for Sanofi US. Agency: Publicis Healthcare Communications Group

DIGITAL, PROFESSIONAL WEBSITE
GOLD: AMPYRA HCP Website Redesign for Acorda Therapeutics. Agency: Klick Health

DIGITAL, PROFESSIONAL WEBSITE
SILVER: Ferring Fertility Professional Website for Ferring Pharmaceutical. Agency: Sudler & Hennessey

DIGITAL, PROFESSIONAL WEBSITE
BRONZE: The Medical Bag. Agency: Group DCA

DIGITAL, SELF-PROMOTION
GOLD: Klick Careers. Agency: Klick Health

DIGITAL, SELF-PROMOTION
SILVER: “Speak People” Brand Video. Agency: GSW

DIGITAL, SELF-PROMOTION
BRONZE: McCann Torre Lazur “Regift the Fruitcake” Holiday Card Campaign. Agency: McCann Torre Lazur    

DIGITAL, VIDEO
GOLD: Fight for the Fighters for Celgene. Agency: The CementBloc

DIGITAL, VIDEO
SILVER: McCann Torre Lazur’s “Animal Pharm.” Agency: McCann Torre Lazur

DIGITAL, VIDEO
BRONZE: Cambia “Boom Done” Campaign Animation for Nautilus Neurosciences. Agency: H4B Catapult

PRINT, DTC/DTP
GOLD: Novocure, NovoTTF Therapy Patient Campaign for Novocure. Agency: Intouch Solutions, Inc.

PRINT, DTC/DTP
SILVER: Bedtime Stories for Alcon’s Air Optix Night & Day Aqua contact lenses. Agency: H4B Chelsea

PRINT, DTC/DTP
BRONZE: Amitiza Solutions at the Shelf Dispenser for Sucampo and Takeda. Company: Rx EDGE Pharmacy Networks

PRINT, PROFESSIONAL CAMPAIGN
GOLD: Pradaxa Coverage and Affordability Campaign for Boehringer Ingelheim Pharmaceuticals, Inc. Agency: The Access Group

PRINT, PROFESSIONAL CAMPAIGN
SILVER: Axona “Quench the need” for Accera, Inc. Agency: Brandkarma

PRINT, PROFESSIONAL CAMPAIGN
BRONZE: Looms Large for Theravance. Agency: Concentric Health Experience

PRINT, SALES AID
GOLD: When a Little Cough and Congestion Is a Big Problem… for Wockhardt USA, LLC. Agency: MD On-Line

PRINT, SALES AID
SILVER: Santyl Debridement Sales Aid for Smith & Nephew Biotherapeutics. Agency: AbelsonTaylor

PRINT, SALES AID
BRONZE: Decode the Red Eye for Nicox Ophthalmic Diagnostics. Agency: Dudnyk

PRINT, SELF-PROMOTION
GOLD: Nothing is out of reach. Agency: Dudnyk

PRINT, SELF-PROMOTION
SILVER: Meet Flash Campaign. Agency: Flashpoint Medica

PRINT, SELF-PROMOTION
BRONZE: Marketer’s Best Friend. Company: eHealthcare Solutions

PRINT, UNBRANDED
GOLD: Empowering The Immune System To Fight Cancer for Dendreon Corporation. Agency: Vogel Farina, LLC

PRINT, UNBRANDED
SILVER: Understanding Cystic Fibrosis for Vertex Pharmaceuticals, Inc. Agency: The Access Group

PRINT, UNBRANDED
BRONZE: Take a Stand for Ferring Pharmaceuticals. Agency: Concentric Health Experience

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PM360 is the premier source for information that product managers and pharma marketing professionals need to succeed in the complex, ever-changing healthcare environment. PM360 offers invaluable perspective on important industry issues through a full-circle combination of how-to information and thoughtful career insights. The PM360 Pharma Choice Awards span 10 categories including App, Consumer Website, Professional Website, Video, DTC/DTP, Professional Campaign, Sales Aid, Unbranded and Digital and Print Self-Promotion.


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