Force Marketing & CBT News Team Up for the Road to NADA 2014 Bus Tour

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Force Marketing and CBT News are sponsoring the Road to NADA 2014 Bus Tour, stopping at a number of dealerships between Atlanta and New Orleans.

The 2014 NADA Conference and Expo is almost here, but for automotive marketing firm Force Marketing and automotive news outlet CBT News, it’s all about the Road to NADA.

Force Marketing and CBT News have partnered up to sponsor the Road to NADA 2014 Bus Tour, which will begin at Force Marketing headquarters in Atlanta, Ga., on Monday, January 20. The bus, which will be outfitted with custom exterior artwork, will then proceed to the NADA conference in New Orleans, stopping at Force Marketing dealer clients along the way.

The Road to NADA bus will make its first stop at Toyota of Newnan in Newnan, Ga., followed by Butch Automotive in Biloxi, Miss. It will then proceed to Mossy Motors in New Orleans before making its way to NADA.

The CBT News team, including anchors Bridget Everett and Russell Brown, will be broadcasting from each dealership along the way to NADA, and viewers will have the opportunity to follow along on the CBT News website.

Once the NADA conference begins on January 24, the CBT News team will join Force Marketing at Booth #5846, where they will be broadcasting round the clock footage from the conference. Everett, Brown, and the rest of the CBT News team will be interviewing industry leaders including the CEOs of major manufacturers and dealer groups, vendors and more. The footage from NADA 2014 will be featured on CBT News the week after the conference.

Force Marketing and the entire team at CBT News look forward to the opportunity to meet with dealers, vendors and industry professionals from across the country at NADA 2014.


Force Marketing is an automotive direct mail and digital marketing company headquartered in Atlanta, Ga. The company offers marketing services to an expansive client base throughout the U.S. and Canada. The company made Inc. magazine’s 500|5000 list of the fastest-growing private companies in the U.S. in 2012 for the fourth consecutive year. More information about their auto dealership marketing services can be found online at


CBT News/Car Biz Today, is an online news source dedicated to providing the retail automotive industry with news, training and event coverage through various forms of multi-media journalism. The online news source has more than 25,000 subscribers made up of new car dealers and their personnel. CBT News is home to award winning broadcasters and is headquartered in Atlanta, Ga.

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Kate Farley
Force Marketing
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