nRelate Launches nControl: A Native Ad Quality Control Platform For Publishers

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Provides Direct, Customized Editorial Oversight Of Recommended Content

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Content relevancy and quality have always driven reader trust and are the heart of successful native advertising. However, in many ways, the content recommendation space has drifted away from these core tenets.

nRelate, a leading content discovery platform, today introduced nControl, an interactive dashboard that enhances publishers’ control over their site’s native ad content and revenues. nRelate developed nControl as part of the company’s belief that publishers should ultimately drive their site’s editorial vision and have increased authority over the quality, relevancy and value of native advertising content it presents to its readers.

Publishers that leverage nControl have direct access to an interactive ad quality control dashboard. Every ad in nRelate’s network is assigned a maturity level number from zero (mild) to 100 (racy) based on the ad’s image and keywords. For example, a link to a story about how to turn off emergency alerts on a Galaxy phone would be rated zero. A link to a story about the five biggest bikini faux pas might be rated 80.

With nControl, publishers can control what ads show up on their site by adjusting an incremental sliding scale and setting it to a maturity level number of their choice. If the publisher sets the scale at 50, all ads rated from zero to 50 would have the potential to show up as recommended content after an article on their site. All ads rated above 50 would be blocked from ever reaching their readers. Publishers can adjust the scale any time, and the dashboard provides a quick and instant snapshot of all active and blocked ads.

nControl also provides publishers with a view of their current and projected revenue-per-impressions (RPM) based on the quantity and types of ads they decide to either block or allow to show up on their site. This helps publishers determine the correct balance between their readers’ best interest and their own native ad revenue objectives. nControl complements nRelate’s existing consumer tool that provides readers the ability to filter out content recommendations they would prefer not to see.

“Content relevancy and quality have always driven reader trust and are the heart of successful native advertising. However, in many ways, the content recommendation space has drifted away from these core tenets,” said nRelate CEO Neil Mody. “There are many ways to help readers discover appropriate articles as content flows from advertisers to publishers, and the best solutions will come from a combination of proactive publisher control and reactive reader choice.”

Commenting on the benefits of nControl, Richard Blakeley, Director of Digital Products & Strategy for The Week, an online news publication that has been testing the dashboard said, “nRelate’s ad quality platform is simple and effective. It’s allowed us to exercise the same editorial discretion for native ads that we have over other content on our site. With the click of a mouse, nControl intelligently filters and displays quality advertisements based on our real-time adjustments.”

nControl is immediately available to all publishers in the nRelate network, which currently serves up recommended content to readers looking for additional interesting and relevant content across more than 100,000 partner sites.

About nRelate
Founded in 2009, and acquired by in 2012, nRelate's content recommendation platform helps its growing network of 100,000+ publishers increase traffic and revenue through targeted article recommendations. Through distribution on the nRelate publisher network, content marketers can reach audiences uniquely engaged with content they trust. More information is available at

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