theFashionSpot Begins the New Year with Trish McEvoy as Guest Editor

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The Celebrated Makeup Artist and Businesswoman Shares Tips on Ageless Beauty, How to Create the Ultimate Cosmetic Case, and the Art of Appearing Well-Rested (Even When You’re Not!)

TotallyHer Media’s theFashionSpot (tFS) (, the web’s largest fashion-focused community and fashion editorial site, announced today January’s Guest Editor: Trish McEvoy, renowned makeup artist and cosmetics entrepreneur. Throughout the month, Trish shares insights on how to maintain healthy skin, while utilizing the best makeup techniques. She joins a distinguished list of guest editors for theFashionSpot, including singer Alanis Morrissette, COO of BCBGMAXAZRIAGROUP Lubov Azria, celebrity stylist Nicole Chavez, and supermodels Molly Sims and Josie Maran.

“I love empowering women with the tools to feel confident,” said McEvoy. “Being able to share my arsenal of tips with theFashionSpot has been a wonderful experience.”

Noteworthy quotes from Trish’s tFS blogs:

21 Questions with Trish McEvoy:

  •     Beauty-wise, you can get away with buying the following at a drugstore …”sunscreen for the body as long as it claims Broad Spectrum Protection.”
  •     If I had one fashion regret, it would be…”that I can't wear an itsy, bitsy, teenie, weenie yellow polka-dot bikini!”
  •     The biggest beauty mistake I see women make is…”not wearing sunscreen first and foremost. In makeup, not blending it properly and not taking a few extra seconds for a great eyeliner application.”
  •      When it comes to staying healthy I…”eat well, exercise, laugh, keep calm and carry on!”

5 Minutes Is All It Takes to Look Well-Rested (Even When You’re Not):

  •     “Exfoliate once each day with a gentle daily exfoliator and once a week, step it up a notch with a professional-strength peel.”
  •     “Moisturize with products on the face and eyes that contain a high percentage of hyaluronic acid.”
  •     “Firm, smooth and brighten skin under the eye with retinol eye cream. Retinol has instant enhancing as well as long-term reparative and preventative powers.”

10 Things I Can’t Live Without

  •     “Professional blowouts, Harry Josh Pro Tools Pry Dryer 2000 and hot rollers: Whether I go to a salon or do it myself, a great blowout is essential for me to stay looking pulled together through long, often travel-filled days.”
  •     “Manicures: My hands are often seen in close-ups so I have to keep my nails well-groomed. I love Deborah Lippman nail polish.”
  •     “My Makeup Planner with everything in it for my 8 makeup steps.”

“We are delighted to start off the New Year with beauty innovator Trish McEvoy as tFS Guest Editor,” said Rebecca Schmitt, Vice President and General Manager of TotallyHer Media. “Through her insightful posts, Trish proves that healthy skin and the right beauty tricks are a priceless foundation to all great fashion statements.”

To check out the exclusive articles from Trish please visit

About theFashionSpot
Originating in July 2001, theFashionSpot ( made a name for itself as an invitation-only community of designers, stylists and fashionistas that dissected designer collections, celebrating some and skewering others. Building on the largest fashion-focused community on the web, has grown into a respected fashion editorial site with a strong and active community element. TheFashionSpot’s portfolio of sites currently reaches nearly 2 million unique visitors (comScore, July 2013), with close to 70,000 invitation-only members playing an active role in the site’s forum. It is that in-market participation and authenticity that makes the largest community of fashion influencers online. In 2012 theFashionSpot was recognized by MediaPost’s OMMA Awards for website excellence in fashion and beauty. Recent brand advertisers include Macy’s, Tresemme, Anne Klein, P&G, Kraft, Coach, Revlon, Weight Watchers, and more. theFashionSpot is part of TotallyHer, an Evolve Media ( company.

For More Information:
Whitney Ashley
Director of Marketing Communications
(310) 449-1890 Ext. 8250

Annie Carone
Manager of Marketing Communications
(310) 449-1890 Ext. 8263

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Annie Carone
Evolve Media
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