REI Announces its Private Brand Fall 2014 Collections

Outerwear, urban and fitness apparel focus for season

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Seattle (PRWEB) January 22, 2014

REI’s new lineup of exclusive gear and apparel for fall 2014 will be introduced during Outdoor Retailer Winter Market tradeshow in Salt Lake City. Highlights for the fall collection include new outerwear, urban, fitness and yoga apparel for fall and winter, as well as carrying accessories.

The fall line will be available on REI.com and in REI stores starting in August. An online media kit with additional information is available at: http://www.rei.com/fallmedia.

Outerwear
The Motility Jacket for men and women offers waterproof/breathable, stretch fabric for added comfort. Look forward to all types of activities and be protected from the weather thanks to the Elements®-rated, four-way stretch polyester fabric that is windproof to 60 miles-per-hour.
Price: $169.

A stylish urban puffy, REI’s Agile Therm Jacket for men and women is made with four-way stretch polyester and stretch polyfill insulation that provides excellent mobility, warmth, breathability, water-resistant protection. Price $149.

Stay warm and dry in all conditions with the men’s Jove Jacket. Great for use as a backcountry outerwear shell, this jacket uses a stretch polyfill insulation for increased mobility, and REI’s Elements®-rated waterproof/breathable fabric for increased weather protection. Price $229.

Urban Apparel
REI’s urban apparel stays warm in chilly weather and looks stylish. This new collection for men includes sweater fleeces, jackets, shirts and cargo pants. The women’s apparel collection is great for travel with new dresses, tops and pants. All pieces are functional, stylish and extend technical features into around-town style. Pricing varies.

Fitness and Yoga Apparel
REI’s team understands the importance of switching-up the workout routine, especially when the temperatures are cold and days are shorter. This fall’s fitness and yoga apparel collections will help prepare fitness gurus for workouts in all types of weather.

REI’s Fleet and Airflyte fitness collections offer a variety of fitted, comfortable styles for all types of workouts. New for fall, the Airflyte Hybrid Jacket adds a thin layer of PrimaLoft® insulation for warmth, and a water repellent finish for rain. The jacket is also wind resistant up to 55-mph and includes reflective trim for road running. Price $99.50.

Layering to stay warm prior to yoga classes can easily be achieved by the variety of new Sariska tops, tees, pullovers and pants for men and women for the season. All pieces are designed with comfortable, breathable polyester/spandex four-way stretch fabric that helps to wick sweat and dry quickly. Pricing varies.

Daypacks and Gym bags
Add functionality and style with an assortment of REI’s fall urban styled day packs including the Daysack, Flashback and Sprint Flap Pack. Each is designed to look “old-school,” and haul modern essentials. All priced under $70.

The new Balance gym bag and Vitality gym duffel carries a bevy of workout gear. Keep other gear clean and dry thanks to a separate waterproof, vented and seam sealed compartment for swim suits, damp workout gear or dirty shoes. Price $59.50 / $69.50.

Traveling for business or pleasure? The Stratocruiser 26-inch wheeled backpack is a versatile travel companion with a full featured removable daypack, and removable “leave-behind” harness panel. Straps can also be neatly zipped-up and stowed for flying. The tubular aluminum frame and nylon fabric keeps the pack sturdy and lightweight. Price $299.

About REI Private Brands
REI’s in-house team designs and develops award-winning gear and apparel for camping, hiking, cycling, urban lifestyle, travel and general outdoor recreation. The REI and Novara brands are sold exclusively through the co-op’s retail stores, and online at http://www.rei.com.

About REI
REI is a $2 billion national multichannel retail co-op headquartered outside of Seattle. With more than 5 million active members, REI serves the needs of outdoor adventurers through innovative, quality products; inspiring classes and trips; and integrated customer service that allows shoppers to buy great gear and clothing in any way they want. REI has 132 stores in 33 states, as well as REI.com and REI.com/outlet. Anyone may shop with REI, while members pay a one-time $20 fee to receive a share in the company’s profits through an annual member refund. REI membership also includes special promotions, and discounts on REI Adventures trips and REI Outdoor School classes.


Contact

  • Courtney Gearhart
    REI
    +1 (253) 437-7308
    Email