Technology has now become the attribute that consumers place most emphasis on when buying a vehicle.
(PRWEB) January 23, 2014
Consumers’ privacy concerns need to be suppressed by laws that react to the always connected world (Bloomberg Technology - Jan 15, 2011 - bloomberg.com/news/2014-01-14/ford-ceo-says-auto-industry-needs-privacy-boundaries-set-by-law.html).
Telematics Update: Technology has now become the attribute that consumers place most emphasis on when buying a vehicle, according to consultancy Accenture. OEMs need to capitalize on this transition by attracting consumers through standout user interfaces in the car. Not only that, they need to explore indirect revenue paths, such as the exchange of vehicle premium data, which is extremely valuable to advertisers, government agencies and the online community.
Jack Palmer, Project Director at Telematics Update, commented, “The returns on getting this right are very high indeed. If OEMs can build the correct architectures and frameworks to exchange consumers’ driving information, they will have the opportunity to receive large amounts of revenue post-sale. To share insights on how this can be done, we will welcome Stephan Appt, Legal Director at Pinsent Masons Law Firm to a panel session on Big Data at Content and Apps for Automotive Europe Conference and Exhibition 2014 in Munich this April (8-9). Stephan has great experience in advising automakers on connectivity regulations and will be a great addition to the Conference.”
At this very exciting time for the infotainment industry, Telematics Update will bring together 30+ expert speakers to discuss the crucial challenges of the IVI space, making the Content and Apps for Automotive Europe 2014 Conference the must attend event for all dedicated automotive infotainment professionals. At the Conference, Stephan will be joined by Joerg Luetzner of Continental and Candido Peterlini of Fiat to discuss how to use the cloud to harness granular data and create next generation content and apps – The full agenda and speaker line-up can be found here: http://www.telematicsupdate.com/contenteu/
As well as big data and apps, c-level speakers will dissect key topics including:
- Create a Standout Automotive User Interface
- De-Bunk the In-Car App Store Myths
- The Case for Daily Relevant Content
- The Future of the Auto Operating System
- Alternative Platforms to Deliver Valued-Added Driving Services
- And more sessions addressing business model and content/app integration challenges
Speakers Recently Announced:
- Grégoire Heugel, Sales Director Automotive and Mobile, Michelin Travel Partner
- Siegfried Schuler, Director Connected Services Technical Sales Europe, Harman
- Kenneth Malmburg, New Business Development, Global Connected Consumer, General Motors
The full agenda and speaker line-up is available on the website:
Testimonials and Tributes from the Industry
Of Content and Apps for Automotive Europe 2014, a representative from John Deere stated, “Most informative telematics conference I have been to.”
General Motors added: “Excellent conference. No sales pitch, non-stop intellectual debate on all important issues related to apps/contents in auto industry!”
Register your place at Content and Apps for Automotive Europe 2014
Register via the secure link below by this Friday (14th February) to secure a €200 discount:
For press enquiries, please contact Ben Bathurst – bbathurst(at)telematicsupate(dot)com
About Telematics Update:
Telematics Update Conferences are the most prestigious in the industry. We produce the largest telematics events in North America, Europe & Asia, and attract the most influential speakers providing a rich environment for establishing strategic relationships and networking.
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