Cellucor Debuts C4 Extreme Mystery Flavor and Alpha Amino at The Fit Expo in Los Angeles, California

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This weekend, Cellucor, best-selling sports nutrition brand and maker of the explosive pre-workout, C4 Extreme, will debut its limited edition ‘Mystery Flavor’ C4 Extreme, along with its new hydrating BCAA sports drink, Alpha Amino, at The Fit Expo in Los Angeles, California.

Award-winning supplement brand, Cellucor, is ready to wow fans once again at this year’s Fit Expo in Los Angeles, California. The Fit Expo, scheduled for January 25, 2014-January 26, 2014, comes during a pinnacle time for the best selling brand, whose recently released BCAA/sports drink, Alpha Amino, and thought provoking, limited edition C4 Mystery Flavor, have fans excited to try the products for themselves.

Cellucor fans eagerly waiting to get their hands on the brand’s latest products will have a shot at the Expo, along with the opportunity to score exclusive expo deals, free samples and swag. Fans will also get one-on-one time with Team Cellucor Athletes, Jen Jewell and Craig Capurso.

“We are really excited to be part of The Fit Expo again this year. It is a great opportunity for us to get out and meet our fans in the LA area, give away free stuff and talk Cellucor,” stated Cellucor VP, Daniel Lourenco.

In December of 2013, Cellucor unveiled its latest addition to the Cellucor Chrome Series, Alpha Amino. Alpha Amino is a high performance sports drink that features a premium BCAA blend, highlighted by 3x Leucine™, and 11 additional Amino Acids to promote muscular endurance and recovery. Alpha Amino also features a potent hydration blend that’s naturally powered by Chia Seed and Coconut Water to keep users hydrated on the field, in the weight room or anytime throughout the day.

Cellucor may have closed out 2013 with a historical product launch, but the brand entered unchartered territory in 2014 with its C4 Mystery Flavor contest. This is the first time the brand is giving fans the unique opportunity to test out the Mystery Flavor, and submit their ideas for flavor names to ultimately win $25,000 and other prizes. The contest is currently running on the brand’s Facebook page and through an official landing page on CellucorMystery.com.

Event Details:

Saturday January 25, 2014 10:00 AM - 6:30 PM
Sunday January 26, 2014 10:00 AM - 5:00 PM

The Los Angeles Convention Center
1201 South Figueroa Street
Los Angeles, CA 90015
Cellucor Booth # 823
Events in South Halls G, H and J

About the Fit Expo

The Fit Expo, now in its 11th year, is expecting a head count of over 35,000 people and over 300 exhibits. Attendees will experience the fitness industry in all its glory—with world-class fitness and supplement companies, famous athletes, and industry personalities. From strongman competitions to Bodybuilding.com's BodySpace™ Spokesmodel Search, fitness enthusiasts of all kinds will lose themselves in the attractions. For more information on The Fit Expo, visit the event site.

About Cellucor

Cellucor is an award-winning, safe and effective supplement brand known for its premier weight loss and sports nutrition product offerings. Cellucor products can be found at GNC, Bodybuilding.com, Vitamin Shoppe and select retailers internationally. Visit Cellucor.com or connect with the company on Facebook or Twitter.


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Daniel Lourenco
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