(PRWEB) January 22, 2014
It may end with the word “pause” but it does not have to stop life entirely. Hot flashes and night sweats associated with menopause have bothered women forever. For many women, it makes their daily existence unpredictable, sweaty, and uncomfortable. Exert Co. has released Exert Smart Body Coolant, a new once a day spray designed to help keep women cool and dry so they can keep “meno-living” instead of “meno-pausing.”
This announcement was welcomed news to approximately 27 million women in the U.S. who have hot flashes or experience night sweats with an expected growth of 10 percent annually. For the new women of menopause in 2014, it does not have to be the feared hot and cold, up and down, roller coaster. CEO of Exert Co., Christopher Joyce, explains it simply, “Exert was created for one reason...to help people,” and help people it does.
Exert Smart Body Coolant employs a proactive measure by applying it to the body before the skin temperature spike and then activates only when the spike occurs. Exert doesn’t feel cold when applied but instead works by drawing heat away from the body only when the body needs it. Arvind Rao, Chief Innovation Officer of Exert Co. explains the patent pending technology by noting that, “almost instantly after skin temperature increases, Exert goes to work and reduces skin temperature by almost six degrees.” Once the skin temperature drops to normal, Exert recharges and is ready to cool again without the need to reapply.
The technology behind Exert is supported by a study published in the Annals New York Academy of Sciences. Women were tested in cold climates and hot climates when experiencing a hot flash. The duration and severity of the hot flash was then measured. Kronenberg and Barnard found that women who experienced a hot flash in a colder climate felt it less than half the time of a woman in a hotter climate. Exert acts as a portable, cooling, micro-climate for the skin.
Hot flashes by nature are spontaneous and incredibly annoying. This leaves many women fearful of when the next hot flash will occur. Exert tackles this fear and lets women finally feel like they are “meno-living” and not “meno-pausing.”
A 4 to 6 week supply of Exert Smart Body Coolant retails for $30. To learn more about Exert Smart Body Coolant visit http://exertco.com or call 877-929-9922.
About Exert Smart Body Coolant
Exert Smart Body Coolant is a once a day body spray that activates only when skin temperature spikes. Exert cools the body by up to 6 degrees. Whether it’s menopause, hot flashes, stress, medication, anxiety environment, excessive sweating, or physical exertion, Exert Smart Body Coolant helps regulate skin temperature. To learn more visit http://exertco.com.
About Exert Co.
Exert Co. is a Wilmington, DE based company that makes smart, functional, consumer products that solve “big market” problems in completely new ways.