Sierra Magazine Hires New National Advertising Director

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Ben Warner takes the helm of Sierra Club’s award-winning magazine.

Sierra magazine, the official magazine of the Sierra Club, is pleased to announce that Ben Warner has taken over yesterday as the magazine’s new National Advertising Director. Warner, working out of southern California, takes the helm of advertising efforts as Sierra continues to outperform the industry average in year-over-year sales growth.

As co-founder and publisher of Laguna Beach Magazine, former partner at Firebrand Media, and former publisher of such publications as Bike, Powder, Hobby Farms, and WildBird magazines, Warner brings Sierra wide-ranging skills when it comes to integrated advertising solutions, custom content, and building partnerships with top national, regional, and local consumer brands. He also is an adept manager, providing innovative strategy, team leadership, and coaching.

“I couldn’t be more thrilled to bring my 20 years of success building and managing high-achieving sales efforts to such an incredible and meaningful publication,” said Warner. “More and more advertisers are finding that Sierra is a trusted brand, offering a unique and highly engaged audience. I believe the magazine and its website have much to offer both existing and new advertisers, and I look forward to continuing and growing the success that Sierra has experienced in recent years.”

Warner joins Sierra as the publication continues to experience growth in both print and digital ad sales.

“Ben has what it takes to run with our recent successes, and to deliver an advertising program for our customers that will ensure Sierra is the go-to advertising outlet for those wishing to reach the highly influential readership we serve,” said Gary Reinecke, who heads up the magazine’s business operations as the Sierra Club’s Communications Director, Operations & Finance. “With programs unique to the Sierra Club and our network of 450-plus chapters across the country, Sierra can help support our advertisers’ brands from the ground up–retailer, rep, and consumer. Ben’s expertise will strengthen and grow our offerings, benefiting Sierra, but more importantly, providing our advertisers access to a unique and valuable audience, with incredible reach potential.”

Sierra readers are engaged with the magazine and the brands that support it. Sierra’s circulation has recently increased 4.5 percent (June 2013 ABC/AAM) and our independent 2012 audience study shows that nearly 40 percent of readers purchased a product or service that was advertised in the pages of Sierra.

Ranked as one of the most influential magazines reported by MRI Syndicated Research over the past five years, Sierra assures advertisers that their ad message will generate more action from the audience. Sierra delivers a green and affluent readership, with an average household income of $95,000 and more than $100 billion in buying power.

To inquire about promotional opportunities with Sierra magazine, please email Ben.Warner(at)sierraclub(dot)org.


About Sierra magazine:
Sierra is the official publication of the Sierra Club, America's largest and most influential grassroots environmental organization, with more than 2.1 million members and supporters nationwide. The Sierra Club works to safeguard the health of our communities, protect wildlife, and preserve our remaining wild places through grassroots activism, public education, lobbying, and litigation. For more information, please visit

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Dan Byrnes
Sierra Club
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