StrongView to Present Contextual Marketing Strategies at 2014 Marketing & Tech Partnership Summit

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Attendees to hear how interaction data can provide the contextual cues required to meet the ever-increasing expectations of continually connected consumers.

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StrongView, a leading provider of email marketing and cross-channel marketing solutions for enterprises, today announced that it is sponsoring and presenting contextual marketing strategies at the Direct Marketing News’ 2014 Marketing & Tech Partnership Summit taking place January 28 in New York City.

Marketers face an enormous challenge to meet the ever-increasing expectations of constantly connected customers. The key is to use the wealth of cross-channel interaction data that is now available to deliver relevant messages based on the current state of each consumer. Unfortunately, most marketers don’t have right strategy and technology foundation to access, understand and act on all the data required to successfully conduct this digitally empowered form of contextual marketing.

StrongView’s vice president of marketing services, Katrina Conn, will discuss how the right strategy and technology choices will enable marketers to overcome current barriers to contextual marketing and deliver experiences that drive customer satisfaction and value, which are key components of what StrongView calls “Present Tense Marketing.”

TITLE: "Aligning Data & Campaign Technologies to Achieve Better Customer Experiences"
DATE: January 28, 2014
TIME: 3:10 pm
LOCATION: Convene, New York City

SPEAKER: Katrina Conn, Vice President of Marketing Services, StrongView


For more information on upcoming industry events, visit StrongView's digital marketing events page.

StrongView's cross-channel marketing solutions provide enterprise marketers with the tools, services and insights required to effectively engage today's constantly connected customers. Combining a powerful cross-channel campaign management solution with market-leading data access and analysis, StrongView's Marketing Cloud enables marketers to understand the current context of each customer and respond in real time with relevant messages across email, mobile, social, display and web.

A champion of "Present Tense Marketing," StrongView is committed to delivering solutions that reflect the new reality of the technology-empowered customer. Based in Redwood City, CA and backed by leading venture capital investors, StrongView helps leading brands like Yahoo!, Overstock, InterContinental Hotels Group and T. Rowe Price overcome the limitations of other marketing platform providers.

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