Dallas, TX (PRWEB) January 24, 2014
Century Interactive, a leading call tracking provider and the provider of Car Wars, and Showroom Logic, a premier automotive digital marketing provider, have recently introduced the seamless integration of keyword level phone call tracking with Showroom Logic’s marketing and reporting. A long time provider of call tracking and recording technology, Century Interactive is the original inventor of website call tracking, a solution that connects phone calls to the specific web session, referring source, keyword, and click trail of a web browser. Showroom Logic’s proprietary digital marketing platform, Ad Logic, leads the industry in transparency and flexibility with paid search and display capabilities.
The combination of Century Interactive and Showroom Logic enables dealers and marketers to truly understand where digitally driven phone calls come from and optimize to increase this powerful offline conversion.
Neal Gann, CEO of Showroom Logic, said that “Every advantage we can provide the dealer is crucial as the digital marketing space becomes even more important. The phone call is a highly valuable but sometimes overlooked conversion. Century Interactive provides the most advanced call tracking solutions out there and allows us to offer our dealers highly valuable phone conversion data right into Showroom Logic reporting.”
Pogo Parr, VP of Automotive at Century Interactive stated, “The partnership with Showroom Logic makes total sense for dealerships looking to find the best possible reporting and tools that will also help them get better on the phone. Dealerships that realize that value of driving of more phone calls and improving those how calls are handled will be ahead of the pack over time. This integration puts Showroom Logic customers on the right path to digital marketing and phone success.”
The advanced integration allows dealers to track their phone calls down to the exact session and keyword that drove them. This data can be integrated into Google Analytics and reported on directly from the Showroom Logic platform. Phone call data and recordings can also be integrated directly into the dealer’s CRM.
Century Interactive is also the provider of Car Wars, a robust call tracking solution that empowers dealers to Own the Phone. Every inbound and outbound call is tracked, recorded, and quickly categorized. Simple reports allow for easy review of phone performance and missed opportunity notifications mean dealers can salvage previously lost appointments.
Dealers can see for themselves how Century Interactive and Showroom Logic empower dealers to drive more calls and improve how they are handled by calling 855-348-1940.