No social listening platform gives you genuine actionable insight today - human analysis is required to convert that distilled data into actionable marketing and business strategy.
Denver, CO (PRWEB) January 27, 2014
Zunesis, a CRN Elite 250 IT Solutions company based in Denver, Colorado, is pleased to announce that it has developed a new service offering, which is available to customers immediately. Entitled “Social Insights,” the service is focused on providing regular social analytics reports and services to companies that don’t have access to advanced market research tool-sets.
By using a combination of best-in-industry social listening platforms and proven research methodologies, Zunesis is able to monitor conversations revolving around specific topics or brands across the entire web. The data is collected and divulged to dedicated analysts, whom then identify market trends, competitor strategy, public sentiment, and an array of related information sets. The results are measured and compiled into cohesive reports, which focus on creating online strategy from actionable insights gleaned from the data.
“Marketing teams need to be nimble,” suggests Dr. Evan D. Escobedo, Practice Principal for Zunesis Social Business. “These organizations face an ever changing climate. It is critical to understand how effective your strategies are compared to your competitors’. With our Social Insights offering, we provide in-depth analysis of an organizations marketing activities as well as what their competitors are doing on social media to understand where their marketing activities are most effective. This actionable insight allows a marketing team to pivot and adjust their marketing strategy based on relevant fresh data provided by our seasoned Social Media Analysts.”
Zunesis offers three different Social Insights packages, all of which feature similar reporting at weekly, monthly, or quarterly intervals. Longer intervals allow for their platforms to collect a larger sample size of data, which eliminates statistical anomalies and presents a broader overview of online brand presence. Shorter intervals allow marketing departments a level of agility by enabling them to micro online strategy and respond to isolated events. The packages are offered through annual subscription, which feature a yearly metric overview upon completion.
Zunesis is currently offering a thirty day (free) trial on its weekly and monthly packages, and is confident that their analysts can work with businesses in any vertical or industry. For information including subscription pricing, package details, or sample reports, contact Zunesis through their website at http://www.Zunesis.com.