Dallas, TX (PRWEB) January 28, 2014
The "block and tackle of direct mail" is the Data Hygiene steps in mail tape preparation.
In fourth quarter 2013, Web Decisions received a mail ready file – hygiene steps already completed. A Mailing File Audit was conducted and revealed incremental issues not identified by the initial mail file processing.
Results of the additional processing identified: (1) an additional 1% of the records as deceased individuals, (2) a 50% increase in individuals who had moved with a forwarding address (NCOA), and, (3) more than 5% of the records were identified as duplicates.
In addition, there were an enormous number of postal address related errors in the data.
Mike Hail, the Executive Sponsor for this client, asked:
If you would like more information about Web Decisions or to schedule an interview with any of the team leaders, please call Mark Graham at 214.449.0538 or email Mark at mark.graham(at)webdecisions(dot)com. Find out more about Web Decisions at http://www.webdecisions.com.