The Grommet Announces the Official Launch of Yoga by Numbers, an Easy to Learn Yoga Mat with Dvd Instruction

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New to market yoga mat and dvd offers first of its kind, home-based instruction for beginners.

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“I knew that Elizabeth’s tenacity, her story and her innovative take on a yoga mat would mean success for her” says Joanne Domeniconi, Chief Discovery Officer at The Grommet.

The Grommet, a product launch platform for unique and undiscovered products, has officially launched Yoga by Numbers, easy to learn yoga mat and dvd. The Grommet met Elizabeth Morrow, founder of Yoga by Numbers, in June of 2013 when she had only a prototype mat and a passion for making yoga accessible to beginners at home. Since then, The Grommet has acted as a consultant in areas of product launch such as merchandising and marketing, all with the goal of bringing her product to market on The Grommet’s website. The rubber mat is made in the U.S.A. and features numbered targets for hands and feet, guiding the practitioner along the way into poses. The instructional dvd, “10 Sessions to Yoga,” teaches three poses per session and can be completed at any pace.

“I knew that Elizabeth’s tenacity, her story and her innovative take on a yoga mat would mean success for her,” says Joanne Domeniconi, Chief Discovery Officer at The Grommet.

The founder, Elizabeth Morrow, is a former human rights policy researcher who encountered a serious health crisis in the winter of 2012. As part of her recovery, she began to practice yoga as it was a safe, low impact option for rehabilitation. The experience became a blessing in disguise as she realized a need existed for a home-based yoga system for beginners that was practical and accessible. She wanted to create an answer to this problem, while at the same time building a platform to expand equitable access to healthy activities.

"Working with The Grommet to launch my product has proven to be a tremendous success. They provided so many resources for me in addition to being a wonderful, smart group of people that I thoroughly enjoy working with every day,” says Elizabeth Morrow, founder of Yoga by Numbers.

Yoga by Numbers is available on for $119.95.

About The Grommet:
Founded in 2008, The Grommet is a curated online marketplace and product launch platform for undiscovered products that's reshaping the way people fundamentally launch, discover, share, influence and buy products online. Its mission is rooted in the philosophy of Citizen Commerce™, a movement that enables product purchases that express powerful contemporary values around sustainability, quality, technology and social enterprise. Since its founding, The Grommet has grown into a trusted and influential source for launching new products, having been among the very first to discover Fitbit, Soda Stream and Bananagrams, and making them into household names. To learn more about The Grommet's products and mission visit the website at and CEO Jules Pieri's blog at You can also follow them on Twitter, Instagram and Pinterest and Facebook and watch their videos on their YouTube channel.

About Yoga by Numbers:
Yoga by Numbers knows yoga is a powerful tool for improving health, so we’re making it simple. Our system allows you to learn and practice yoga when, where, and how you want, and our mat makes it simple to follow along in any class. Yoga by Numbers is a Massachusetts benefit corporation, so we strive to make every aspect of our business good for our customers, good for the environment, and good for the economy. If you can count you can learn and practice yoga with Yoga by Numbers! Follow Yoga by Numbers on Twitter and Facebook, and subscribe for updates at For information and inquiries reach us at info(at)yogabynumbers(dot)org.

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Amy Bernstein
The Grommet
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