BPI Sports Launch NYC Super Bowl Outdoor Ad Campaign Debut

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Makers of newly released 1MR VORTEX™ and Whey-HD™ launch six-week billboard promotion.

BPI Crashes Times Square

For six weeks straight, BPI Sports will display their newest, most groundbreaking pre-workout product to date. Once again, the spotlight is on VORTEX™ and its strength, performance, and energy in-a-bottle effects.

While many companies take to TV commercial ads during the Super Bowl, BPI Sports, the fastest growing sports nutrition company, has partnered with CBS Outdoor to make their Super Bowl advertising campaign debut in Times Square. BPI is making their presence known via prime real estate - the CBS building in New York City. For six weeks straight, BPI Sports will display their newest, most groundbreaking pre-workout product to date. Once again, the spotlight is on VORTEX™ and its strength, performance, and energy in a bottle effects.

This billboard campaign kicks off another huge year for BPI Sports. They continue their upward trend into the masses by melting the sports nutrition sector along with the mainstream. The overwhelmingly successful 1MR VORTEX™, the strongest pre-workout available on store shelves was the perfect choice to grab headlines during the super bowl extravaganza. Add to that, the long-awaited and highly anticipated entry into the protein market with Whey-HD™, finally available after months of speculation. This represents the supplement giant's first foray into protein.

"This is extremely exciting for us. Protein makes up approximately 70% of total nutraceutical sales and up until now, we have not travelled down this road. The opportunities for growth and expansion are endless," said Diana Ress, Marketing Director of BPI Sports.

"With new product launches, we like to think outside the box in terms of marketing. Outdoor billboards are the perfect platform to catch the attention of consumers that other forms of advertising cannot," said James Grage, Vice President of BPI Sports. "New York is already a highly populated area, with people visiting from all over the world, but that’s now dramatically amplified with the City hosting this year's Super Bowl. The timing couldn’t be better. These billboards will draw millions of eyes to the product. This is just one of many big things that BPI has in store for 2014."

BPI Sports has experienced unprecedented growth since their inception into the industry just four short years ago. What started as two people in a thousand square foot office has quickly become the fastest growing and premier sports nutrition company in the world. BPI Sports’ unique form of cutting edge, hardcore, and mainstream products have allowed us to enter the global markets where we presently hang our hat in over 95 different countries. BPI products are distributed throughout the #1 retail giant GNC, online super store Bodybuilding.com and leading nutritional distributor Europa Sports Products.

About BPI Sports
Headquartered in Hollywood, Fla., BPI is the fastest growing Sports Nutrition company, both domestic and abroad, with products in popular categories such as weight loss, muscle building and athletic performance. For more information on BPI Sports, please visit http://www.bpisports.net or on Facebook at http://www.facebook.com/BPIonline.

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Diana Ress
BPI Sports
+1 (954) 926-0900
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