Food Genius Releases Q4 2013 Study on Pizza Stats & Trends

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New insights and research from Food Genius focusing on the pizza landscape in the US.

% Occurrence of Top Sauce on Pizza

% Occurrence of Top Sauce on Pizza

"Restaurants are putting more emphasis on fresh ingredients and new preparation methods," says Food Genius Co-Founder Benjamin Stanley.

Pizza is one of the most common dishes found across U.S. restaurants and is featured on 40% of all menus. The prevalence of pizza has been identified in Slicing the Pie: Pizza Menu Trends and Insights, the latest industry research conducted by Food Genius™. According to the latest insights derived from Food Genius Reports, the appeal of pizza continues to hold strong with the growth of non-traditional sauces such as barbecue sauce and toppings such as shrimp. Menu inclusions of gluten-free pizzas and flatbreads reflect diners’ need for customization and variety.

"We’ve noticed in the last few quarters of data that pizzas have gotten simpler, with restaurants putting more emphasis on fresh ingredients and new preparation methods,” says Food Genius Co-Founder Benjamin Stanley. “We've seen examples of this in our data with the rise of Margherita pizzas, as well as with the rising popularity of fast casual pizza chains like Pie Five Pizza Co. and Blaze Pizza.”

Key highlights from the research:

  •     Among chain and independent operators that menu pizza, tomato and barbeque are the leading sauces found on pizza at 24% and 22%, respectively.
  •     There has been a 1% increase in the number of chain menus that include Margherita pizza, between Q2’13 and Q4’13.
  •     Gluten-free pizza is offered on 38% of menus that offer gluten-free items. Pizza is the leading gluten-free dish, after salad, across all menus and all meal parts.

Slicing the Pie: Pizza Menu Trends and Insights highlights data sourced from Q3’13 and Q4’13 from Food Genius Reports, a platform which tracks 87,159 unique menus across the United States. The Industry Research Library is a cloud-based repository for at-a-glance research reports that stem from the company’s award-winning Food Genius Reports platform.

For more information about Slicing the Pie: Pizza Menu Trends and Insights, or to receive a complimentary copy, please contact Eli Rosenberg, eli(at)getfoodgenius(dot)com or at (312) 229-0168. Ongoing insights from the Food Genius team will be published on the Food Genius blog

About Food Genius                       
Chicago-based Food Genius is a technology and services company with a mission to deliver big data and insight solutions to the food industry. Currently tracking 50,676,146 menu items from 87,159 unique menus at 350,763 restaurant locations. Food Genius leverages modern web technologies and custom tools to generate high quality, granular data and insights for an array of commercial uses. Food Genius is able to provide the most robust industry trend analysis ever provided, putting insights generated from big data at client’s fingertips. Food Genius is on a mission to provide manufacturers, distributors, operators, and CPG brands with actionable data to track trends, develop concepts and drive growth.

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Eli Rosenberg
Food Genius
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