Naperville, IL (PRWEB) January 26, 2014
A survey and webcast regarding construction request for quote (RFQ/RFP) effectiveness and best practices is announced by the Construction Marketing Association (CMA). The results of the national survey will be presented at the April 8, 2014 (1 pm CST) webcast, along with a panel discussion.
The anonymous and confidential survey will identify how Architectural, Engineering and Construction (AEC) firms of all types and sizes manage the RFQ/RFP process, what are RFQ/RFP trends that impact business, and ultimately provide never before identified benchmarks for RFQ/RFP success.
Webcast panelists include Mark McLaren, Director of Business Development for Bird Construction Group (Mississauga, ON), and Deborah J. Hodges, Executive Director of the Construction Writers Association, Past President of SMPS-Chicago, President of Golden Square, and served in business development roles at Bovis Lend Lease, RTKL, OWP&P (Cannon Design) and others.
“The topic of construction RFQ effectiveness or best practices is seldom discussed and written about," states Neil M. Brown. "Our national survey will identify benchmarks and trend insights that AEC business development executives never had."
To register for the free RFQ/RFP Effectiveness and Best Practices Webcast, link to: http://www.constructionmarketingassociation.org/CMI_Events.cfm.
To take the RFQ/RFP Effectiveness and Best Practices Survey, link to: https://www.surveymonkey.com/s/rfq-rfp-effectiveness-survey.
The Construction Marketing Association (CMA) provides professional development and training, resources and information, networking and recognition to marketers in the construction industry. CMA sponsors the annual Construction Marketing STAR Awards, and the Certified Construction Marketing Professional (CCMP) program. Full information on the association is available on the website at http://www.ConstructionMarketingAssociation.org. The site links to the award-winning Construction Marketing Blog with marketing news, resources and related content, and the association's Twitter, Facebook, Google+, YouTube and LinkedIn pages. Questions? Contact Neil Brown at 630-868-5061.
ABOUT Neil M. Brown
Neil Brown is Chairman of the Construction Marketing Association. He has been CEO of numerous marketing consulting and creative agencies for the past 15 years, managing some of the biggest brands in the construction sector including Emerson Electric, USG and Bosch Tools. Prior to the agency-side, Brown was a brand manager at electrical products marketing powerhouse IDEAL Industries, and later CMO of an architectural metals manufacturer. Neil is a frequent speaker, author and contributor to BtoB magazine, Advertising Age, Marketing Week and the Construction Marketing Blog. He holds a BS–Marketing from Southern Illinois University, and an MBA from Northern Illinois University. In 2012, he published the book, Tools of the Trade: Modern Marketing for Construction Brands.
ABOUT Deborah J. Hodges
Deborah Hodges is the Executive Director of the Construction Writers Association and President of Golden Square. With over 20+years in the A/E/C industry, she has held titles as vice president, marketing director, business development director, and clients relations executive with the top firms in the building industry as rated by ENR. Deborah has a bachelor’s degree in organizational communications from North Central College and a master’s degree in business administration and communications from DePaul University. She is a member of SMPS, AIA, CMA, AMA, and IABC.
ABOUT Mark A. McLaren, P.Eng.
Mark is the Director of Business Development for Bird Construction Group, a leading Canadian contractor with offices from coast to coast. Mark brings a unique blend of senior project management and pre-construction services to his role. His 30 years of experience in project management have equipped him with the skills to develop unique and cost effective solutions for clients. Mark is the initial point of contact for major clients and ensures that their projects are successful by maintaining his involvement from a senior management level. Over the past 10 years Mark has been instrumental in initiating and growing the Business Development Group within Bird to include 10 District offices. Mark has been involved in the pursuit and bidding of Bird’s PPP portfolio for the past 6 years and brings a wealth of experience on very complicated pursuits to the panel.