Infused Media Group Partners With Original Palm Company, LTD (OPCO) to Bring "SEE IT BUY IT" Technology to Marketers in Middle East, Northern Africa and Turkey

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New global platform transforms video content into a fully interactive shopping experience as consumers shop and buy from any screen.

InFused Media Group (IFMG) has announced a partnership with the Original Palm Company, Ltd. (OPCO), a leading information technology and business consultancy based in Jeddah, Saudi Arabia. OPCO-IT will market IFMG’s proprietary SEE IT BUY IT platform to advertisers and marketers throughout the Middle East, Northern Africa and Turkey.

"We’re excited to expand the reach of our new SEE IT BUY IT platform, which makes video for any product or industry an easy shopping experience for consumers," said David Allaway, CEO of InFused Media Group. "The Original Palm Company’s expertise and customer service focus in key global markets will help businesses that have long wrestled with effective alternatives to traditional media."

"The Middle East is one of the fastest emerging markets and SEE IT BUY IT will forever change the online shopping experience," said Sumai Ounallah, Head of Strategic Expansion for OPCO-IT. "It provides a great platform for branded product placement as traditional shopping methods are dissipating and consumer shopping preferences are changing with new technology that provides innovative online shopping platforms."

SEE IT BUY IT utilizes a patent-pending process that transforms any internet or web-enabled smart television video into a seamless shopping experience. The Infused platform delivers a simple click interactive format that is simple and non intrusive. Using a mouse or a remote control, consumers can easily shop, gather information or interact with any video as well their favorite television shows and personalities. The video viewer is designed to create a shopping cart of selected products that links directly to any ecommerce website destination. The platform works on any screen including cell phone or tablet.

OPCO will begin to offer SEE IT BUY IT immediately and marketers seeking more information can contact sumai(at)opcoltd(dot)com.

InFused Media Group is a next generation media partner and the source for full social media integration strategy, SEE IT BUY IT interactive videos, branded content, and consumer engagement. InFused provides, video production, editing, motion graphics, event production, original content creation, mobile application development, marketing reels, and other cool stuff. Whether developing websites, applications or social media integrations, InFused initiatives are scalable and stable with user-centric functionality. The result is a clear strategy and creative ideas implemented across all relevant channels, driving awareness, enabling new behavior, and creating revenue.

The Original Palm Company Ltd. (OPCO) is a limited liability company that was established by a group of professional entrepreneurs, each with different backgrounds, specialties and expertise in their respective fields. OPCO was founded on the essence of providing the best quality products and services to the people of Saudi Arabia, the Arabian Peninsula and eventually the world. OPCO co-founders are also partners of companies, which have been operating for more than 25 years and rated as some of the top companies in Saudi Arabia.

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David Allaway
inFused Media Group
since: 06/2013
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