StoreFinancial and Minnesota Twins Form Partnership in Prepaid

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With StoreFinancial, teams like the Twins can break new ground with the Fan Experience Platform.

Minnesota Twins Gift Card

Other teams like the Twins can enjoy the benefits of a customized merchant network and increased sales opportunities through the Fan Experience Platform.

StoreFinancial and the Minnesota Twins have launched a new private-label gift card, available for purchase at the Target Field box office, over the phone, at the Twins Majestic Clubhouse Store at Target Field, and at three off-site pro shops located in Roseville, Minnetonka and Apple Valley. Gift cards can be redeemed at all Twins pro shops as well as any merchant at Target Field for merchandise, concessions and tickets.

This program is new in the professional sports industry. It is the only gift card that uses a restricted authorization network (RAN) to allow purchase and redemption at any merchant the sports team chooses – either inside or outside the stadium.

StoreFinancial is program manager and payment processor for the Twins’ program. The Twins chose StoreFinancial to help provide fans more choice and convenience. The program features four different card designs and is available for purchase in denominations of $25, $50 and $100. Kip Elliot, CFO, Minnesota Twins explains, “Gift cards give our fans a convenient way to share the baseball experience with friends and family. Fans can also use gift cards for themselves as a way to manage their spending at games, or if they don’t want to carry cash during the game.”

StoreFinancial’s RAN technology enables organizations to connect with any merchant through a single prepaid program, regardless of point-of-sale (POS) system. Changes to POS hardware and software are not necessary to implement a StoreFinancial program. Merchant activation is easy and completely turnkey, expediting time-to-market.

StoreFinancial entered the professional sports market in April 2013 with the launch of the Fan Experience Platform. This platform, which is delivered in the form of plastic card, virtual card or promo code, enables teams to engage their key sponsors through customized prepaid solutions. Teams can customize a promotion to drive consumer spending to a specific sponsor location or event – inside or outside the stadium. Other prepaid solutions cannot replicate this type of sponsor engagement.

More teams like the Twins can partner with StoreFinancial for a gift card program or the Fan Experience Platform, or both. With either solution, teams enjoy the benefits of a customized merchant network and increased sales opportunities.

StoreFinancial is the international leader in private-label prepaid card programs, partnering with retail chains, sports and entertainment venues, hotels, shopping centers, franchises and more. In just ten years, StoreFinancial partnered with more than 600 clients and loaded more than 40 million cards worldwide.

About StoreFinancial: StoreFinancial is a leading payments processor and program manager, specializing in connecting unaffiliated merchants with custom payment solutions such as virtual payments and prepaid card programs. In just ten years, StoreFinancial has gained an international presence with more than 600 clients and has become one of the world’s largest private-label program managers for MasterCard®. The company is headquartered in Overland Park, KS with regional offices in Grand Rapids, MI; Orange County, CA; Birmingham, UK; and Toronto, Canada.

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Michelle Young
Store Financial
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