CAR-Research XRM Unveils New Technologies for NADA

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Company is Proud Announce Latest Tools at National Auto Dealers Association Conference

CAR-Research XRM, the most complete, seamlessly integrated full Service and Sales CRM and Marketing Solution for auto dealers, today announced its upcoming exhibitions for this year’s National Auto Dealers Association conference, taking place in New Orleans, LA.

CAR-Research will be premiering a series of short films at booth 4619, featuring their innovative Showroom Watchdog, effective selling techniques, and tools on how to exceed in CRM. CAR-Research partnered with Joe Webb for the production of a series of five videos. Webb, Founder of DealerKnows Consulting, is a seasoned marketing executive, speaker, and videographer who specializes in digital marketing for the automotive industry.

Patrick Kelly, President and COO of CAR-Research, explains, “We’re very excited about our partnership with Joe Webb and these new videos, because it pairs perfectly with our upcoming product releases. He is known for creative and comedic videos in the automotive industry and he tailors the video content to not only be funny but memorable. The goal for this project is to optimize our social media engagement and digital traffic.”

CAR-Research is going taking another step further in impacting the digital landscape by introducing XRM-Tracker: the industry’s only internet monitoring platform. On average, 93% of today’s automotive buyers start their shopping process online. XRM-Tracker excels at monitoring online traffic with its network of 10,000 automotive websites, which trigger alerts for lost opportunities as well as potential customers.

In addition to XRM-Tracker, CAR-Research has recently introduced its Mobile Driver’s License Scanner, which allows dealers to use his or her smart phone, or tablet to scan the driver’s licenses of customers visiting the showroom. Now every customer visiting the dealership will be uploaded to the system and receive the first class CRM service they deserve.

About CAR-Research XRM:
For 18 years and counting, built by car people for car people, CAR-Research XRM is the most complete, seamlessly integrated Service and Sales CRM and Marketing Solution in the Industry: Inventory Management, Internet Lead Mgr, Showroom Control, Missed Opportunity Research Call Center, Desking with Push to DMS, BDC Software, Marketing Solution with Email-Texting-Live Calls, Complete Service BDC, DMS and Telephony Integration and more.

For more information visit: or call 800-376-5918.

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Jackson Hathorn
SSD Fair Marketing
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