St. Paul, MN (PRWEB) January 25, 2014
Email marketing has been overshadowed in recent years as a marketing tactic due to the explosive growth of social media. But for small service businesses, it’s still an elemental – and inexpensive – tactic that can produce significant ROI. In fact, a recent study by McKinsey indicates that email marketing is 40 times more effective at acquiring customers than Facebook and Twitter combined.
Especially for service businesses, email is a must for business growth. But what types of emails should they send? To help, HindSite recently released a free eBook, The 15 Emails Your Service Business Must Send, as a guide to help service businesses with their email marketing. The guide includes:
“Many of our customers – small service businesses – lack the resources to market effectively,” explains HindSite’s President and founder, David Crary, the author of the eBook. “With the help of this eBook, they should understand the types of emails to send as well as what information to include in each email.”
The eBook coincides with the release of the service business marketing solution, HindSite Connect. HindSite Connect enables HindSite users to quickly send transactional emails – appointment confirmations, appointment reminders and service completion emails – as well as marketing emails like newsletters and promotions.
“With HindSite Connect, our customers can create beautiful, branded emails for both their day-to-day transactions, as well as marketing campaigns,” explains HindSite Connect’s product manager, Abby Jakacki. “HindSite Connect helps service businesses inform customers about service appointments, promote new products and generate more revenue from each customer.”
To download the free eBook, visit http://www.hindsitesoftware.com/15-emails-your-service-business-must-send.cfm.
About HindSite Software
HindSite Software has helped contractors better manage and grow their business with field service software since 2001. HindSite today assists service businesses with scheduling and billing, contact management, field data collection, and invoicing in QuickBooks® and Sage50®. HindSite’s paperless work order software has been proven to increase efficiency and organization, meaning greater profit potential with less administrative time.