PR News Webinar on How to Cut Through the Clutter When Pitching the Media; January 28

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Join PR News on Jan. 28 for its webinar that will focus on what will work in 2014—and what will not work—in getting stories told in the media.

PR News' upcoming webinar, “Pitching the Media: How to Cut Through the Clutter,” will take place on January 28, 2014 from 1:30 p.m. to 3 p.m. ET. At this webinar, a panel of experts will speak on how to connect with overburdened journalists and influencers. Registration rates are per office location and include full access to speaker presentations.

Speakers for this January 28 webinar include Beth Monaghan, principal and co-founder of the agency InkHouse; Tracy Schario, communications officer for the Pew Charitable Trusts; and Jane Carpenter, head of public relations, for online home retailer Wayfair.

For more information or to register for this webinar, visit:

Attendees will leave this 90-minute webinar with the know-how to:

  •              Develop valuable long-term relationships with journalists
  •              Think like a journalist to understand their needs
  •              Anticipate what makes a journalist, TV producer or blogger instantly delete an email pitch
  •              Craft an email subject line that speaks to a particular journalist's needs
  •              Choose the best times to email a pitch
  •              Do the work for journalists by indicating trends and offering industry insight and expert sources in pitches
  •              Make images and video part of pitches

Getting positive coverage for an organization's product, service or clients is job number one for many communicators. Join PR News for this Jan. 28 webinar and learn how to break through the media clutter in 2014 and beyond.

For more information or to register online, visit

The registration rate is per office location and come with a full year of online access to the on-demand version. There are also CDs available for purchase. For registration questions regarding this webinar, contact Kristina McHale at kmchale(at)accessintel(dot)com.


PR News is a daily intellectual hub that serves the communications and marketing community at corporations, agencies and nonprofits. The PR News group focuses on honing and growing PR practitioners’ skills in social media, crisis management, digital PR, measurement, employee relations, media training, CSR and writing through its flagship newsletter, webinars, conferences, awards programs, workshops and guidebooks. With the launch of its weekly newsletter over 70 years ago, PR News has remained dedicated to supporting the growth of communicators all while keeping them abreast of the latest news affecting the industry. For more information, please visit

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