It has been an incredible journey developing and expanding Righteously Raw’s line as well as working with Unexpected Ways. We are so excited to share this work with the world.
San Diego, CA (PRWEB) January 28, 2014
March 7th through the 9th, Earth Source Organics (ESO) will exhibit their Righteously Raw Chocolate line at Natural Products Expo West, an annual springtime trade show for the natural, organic, and healthy products industry. There, ESO will introduce their new Pure Dark Bar that customers have been requesting for years.
Righteously Raw already offers a bite size version of their Pure Dark chocolate, and now they have created a full-sized version that features Pure Dark’s 83% cacao in their first bar without a truffle. Along with this new bar, ESO will also expand their bite size collection with their best-selling Maca Bar, the popular Rose Bar, as well as their chocolate dipped Coconut Macaroons for individual sale. When asked about the decision to increase their bite size offerings, President Audrey Darrow explained, “We want to make all of our products as accessible as possible. So for example, if someone may not necessarily need a full bag of Macaroons, they could purchase just one for a quick, decadent bite.”
In addition to the new products, ESO will implement their vision for their new packaging designs that focus on letting their healthy living mission shine through. To help them in this effort, they enlisted the expertise of the design firm Unexpected Ways. Integrating extensive client and customer interviews with ESO’s vision, they created new packaging designs meant to reflect the goals and values of ESO and the Righteously Raw product line. The new design for the Rose Bar is especially close to Audrey’s heart, as it expresses the elegance and beauty she hoped to communicate as a reflection of the love for her daughter Jaymie Rose, for whom the bar is named after.
“2014 is going to be an explosive and awesome year for Righteously Raw,” Audrey enthuses. “It has been an incredible journey developing and expanding Righteously Raw’s line as well as working with Unexpected Ways. We are so excited to share this work with the world.”
More About Righteously Raw Chocolates:
Righteously Raw is the gourmet chocolate brand of the certified organic food manufacturing company Earth Source Organics. Based in Southern California, this company is on a mission to provide organic and delicious foods to its customers to help them lead happy, healthy lives. For more information and to find Righteously Raw Chocolates near you, please visit http://www.righteouslyrawchocolate.com.
To learn more about Earth Source Organics’ new products and participation in Natural Products Expo West, please contact Audrey Darrow at (760) 734-1867 or info(at)earthsourceorganics(dot)com.