Louisville, KY (PRWEB) January 24, 2014
J&L Marketing announced today that it received the DrivingSales Dealer Satisfaction Award for Owner Marketing and the DrivingSales Sales & Service Events Award in the annual DrivingSales Dealer Satisfaction Awards, presented at a special event in conjunction with the 2014 National Automobile Dealers Association (NADA) Convention & Expo. This marks the third consecutive year that J&L Marketing has won the Dealer Satisfaction Award.
“All we want to do is drive quality traffic to car dealers. It’s what we do. The investments we’ve made in data management, data mining and our analytic team have provided the type of customer insights that really make a difference,” said Scott Joseph, President of J&L Marketing. “Knowing what, when and how to motivate a customer to take action has been J&L Marketing’s competitive advantage over the last few years. To win this award three years in a row is an incredible honor because, while we can fall in love with our own products and services, the dealer’s opinion is all that really matters. Having individual dealers rate us this high is how we get our satisfaction.”
In addition to the Owner Marketing Award, J&L was also honored to receive the Sales & Service Events Award this year. “J&L strives to be the most respected promotional direct marketing company in the automotive industry,” said Jamil Zabaneh, Vice President of National Accounts. “We are constantly focusing on innovation and improvement in our products and truly believe customer loyalty comes from value creation. To win an award that comes directly from our clients is a testament to our customer loyalty.”
Vice President of National Accounts Misti Miller added: “Most of our customers have never walked into our home office facilities in Louisville. Anyone who does sees a team fully committed to delivering the best product and service on time to every customer for every event. The J&L team works as if we already believe we’re the best, and have to prove it each time we engage with our clients. To hear we are voted as the best company for sales and service events by those who matter, the dealers, is a true honor. We can’t wait to show them what’s in store for 2014.”
An innovative leader in direct marketing solutions for more than 20 years, J&L Marketing offers a complete, multi-channel marketing solution for its clientele base. Key components include: data driven strategies powered by its proprietary program, bPrecise®, to develop and execute campaigns and special events that are proven to increase traffic, market share and the bottom line; digital marketing; email campaigns; personalized microsites; banner ads; social media tools; custom videos; virtual BDC; and J&L University, a 21-day virtual Grant Cardone training program that helps dealerships maximize results before, during, and after sales events. The results speak for themselves, and include larger retainerships of current customers, an increase in conquest customers, more excitement at events for walk-in traffic, and an overall increase in Internet and showroom traffic.
The DrivingSales Dealer Satisfaction Awards measure dealer satisfaction with vendor products and services, and are based on cumulative ratings tallied and verified over the calendar year at DrivingSales.com Vendor Ratings. DrivingSales.com Vendor Ratings is the industry’s only neutral, comprehensive vendor rating forum featuring real-time peer reviews and honest competitor comparisons, and provides dealerships with important information from actual customers who have hands-on experience using vendor products and solutions in their stores. Each rating is verified as coming from an actual dealership employee. Full award results are available online at dealersatisfactionawards.com.
For more information on J&L Marketing, please contact VP of National Accounts Jamil Zabaneh at szabaneh(at)jandlmarketing(dot)com.
Founded in 1991, J&L Marketing is the nation’s highest rated automotive owner marketing agency. The company is SSAE Certified and recognized throughout the industry for its data security and data analytics. Using data driven strategies powered by its proprietary program, J&L works with clients to design and execute their direct marketing efforts. J&L Marketing’s automotive equity data mining and lead generation, sales events, customer pay service clinics, digital, email, direct mail, microsites, social media, video and virtual BDC provide a complete range of automotive multi-channel direct marketing solutions for both sales and fixed operations. The company is a preferred vendor with BMW, Chrysler, General Motors, Mercedes-Benz, and MINI. More information is available at http://www.jandlmarketing.com.
DrivingSales is a professional network serving the auto industry with dealer-driven news and information, online training, and performance data, all to enable dealers to make critical business decisions at their dealerships. DrivingSales’ mission is to connect progressive dealership professionals to the people and information they need to maximize their success. Founded by a third-generation car dealer, and opened up to the industry in 2008, today DrivingSales has registered users in over 50% of new car dealerships in the US and is active in several other countries around the globe. To learn more about the DrivingSales community, training or performance analytics visit DrivingSales.com, DrivingSalesUniversity.com and DrivingSalesData.com.