Razorfish Unveils Digital On-Site Work for San Francisco International Airport’s Renovated Boarding Area E

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Agency’s Emerging Experiences Group Created Flight Deck Experience for Terminal 3 Travelers

Razorfish, one of the world’s fastest growing digital and technology agencies, today unveiled the Flight Deck digital gateway for the newly-renovated Boarding Area E of Terminal 3 at San Francisco International Airport (SFO), the largest airport in the San Francisco Bay Area and the eighth busiest in the US, following a competitive review. In 2013 the agency was contracted through Hensel-Phelps, one of the largest general contractors and construction managers in the United States, to design and build the new experience.

Razorfish was charged with creating and building an immersive, interactive experience that functions as both an information terrace and an exclusive vehicle to connect visitors with the airport’s amenities, history, museum exhibits and surroundings. Serving as the entrance to the terminal’s boarding area, the installation space was designed by famed architecture firm Gensler. To deepen consumer engagement in new and exciting ways, Razorfish combined digital elements—such as real-time travel data—with tactile experiences that allow users to explore the airport and its surroundings in a captivating way.

“As one of the busiest airports in the US, SFO continually strives to remain technologically and culturally relevant to their massively diverse pool of visitors,” said Shannon Denton, CEO of Razorfish North America. “The renovated Boarding Area E of Terminal 3 will only further diversify SFO’s consumer base and the new digital experience will help personalize the interaction each traveler has with the airport and ultimately, San Francisco as a whole.”

Work on the account is being managed in San Francisco by Razorfish’s Emerging Experiences team.

About Razorfish
Obsessed, motivated and inspired by what's next, Razorfish helps its clients navigate the unknown, drive change and enable business transformation. One of the first pioneers of marketing in the digital age, Razorfish has technology, creativity and media at its core. Our world class capabilities in strategic consulting, experience design, brand building, technology platforms, data services, retail/commerce and media services enable us to deliver transformational work for clients including Delta, McDonald’s, Mercedes, Microsoft, Nike, Unilever and Uniqlo. Our team of 3000 experts is located in 19 regions including Australia, Brazil, China, Germany, Hong Kong, India, Japan, Singapore, the United Kingdom and the United States.

Razorfish is part of Publicis Groupe. For more information visit Razorfish.com, like us on Facebook or follow us on Twitter. Razorfish. Here for tomorrow.

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Isabelle Brenton
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