Discovery USA Hires Kristin M. Keller as Executive Vice President, Client Engagement

Keller brings strong niche brand experience to high science agency.

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Chicago, IL (PRWEB) January 29, 2014

Discovery USA, a high-science marketing and communications agency and part of Publicis Healthcare Communications Group (PHCG), announced the appointment of Kristin M. Keller as Executive Vice President, Client Engagement.

In this role, Keller is responsible for expanding Discovery’s offerings, ensuring Discovery’s clients are connected to the full range of services and expertise provided through PHCG, and leading the agency’s new business strategy.

“We are thrilled to announce Ms. Keller’s appointment to our team,” said Don Young, Group Managing Director, Discovery USA. “Her expertise in niche brands and markets coupled with strong operations experience will ensure we continue to offer exceptional service and deeper, richer offerings to specialty healthcare marketers with unique needs.”

Keller joins Discovery from Idis, Inc., where she served as President, Managed Access Program Services and Chief Strategy Officer. In this role, she was responsible for the overall leadership, commercial operation and financial performance of the company’s global Managed Access Programs (MAPs) on behalf of pharma/biotech clients.

Prior to Idis, Keller served as Co-Founder/Partner and Executive Vice President of Compass Healthcare Marketers, a global patient marketing agency that specializes in the orphan drug/rare disease sector, where she oversaw the management of all agency operations.

Keller is a regular speaker at industry conferences, including World Orphan Drug Congress, CBI-Orphan Drugs and ePharma Summit. She serves as chair of the Corporate Council of Global Genes: The RARE Project, one of the leading rare and genetic disease patient advocacy organizations in the world, and sits on the Board of Directors for Womanspace, Inc., a New Jersey-based agency for domestic violence and sexual assault services.

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About Discovery USA
Discovery USA is a global specialty healthcare marketing agency. They are highly differentiated via their ability to create and execute holistic, integrated brand strategies across all phases of the commercial lifecycle and disciplines, including: strategic planning, scientific communications, multichannel creative campaign development (HCP/patient), speaker management, advocacy, and analytics. Their deep experience and relationships with thought leaders, clinicians, patients, advocacy groups and healthcare organizations enable their brands to effectively navigate the increasingly intimate and interconnected world of category stakeholders. Discovery USA has rich experience in oncology/hematology, immunology, rare disease, neuroscience, specialty cardiovascular, vaccines, infectious disease and personalized medicine.

About Publicis Healthcare Communications Group
Publicis Healthcare Communications Group (PHCG) is the largest health-oriented agency network in the world. A division of Publicis Groupe, PHCG manages top-tier agencies specializing in promoting innovative solutions in advertising, medical education, sales and marketing, digital, market access, and medical and scientific affairs. PHCG is dedicated to creating experiences that compel action, change lives, and amplify business outcomes. With nearly 5,000 employees, PHCG manages nearly 12 agency brands through 60 offices located in 11 countries. PHCG’s global brands are Saatchi & Saatchi Health, Publicis Life Brands, Digitas Health, Razorfish Healthware, Discovery, Medicus International, Publicis Health Media, and Publicis Touchpoint Solutions.
Web: http://www.publicishealthcare.com | Facebook: http://www.facebook.com/publicishealthcare


Contact

  • Deena Rowden
    Discovery USA
    +1 (312) 220-5548
    Email
  • Rosemary Abendroth
    Publicis Healthcare Communications Group
    212-468-3438
    Email