AppTek Provides Captioning and Subtitling to MBC’s News Channel to Reach New Audiences

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AppTek utilizes its Automatic Speech Recognition (ASR) and Machine Translation (MT) engines to provide near real-time translations of news bulletins and programs.

Applications Technology (AppTek) announced that it provides the Al Arabiya News TV channel with a state-of-the-art subtitling service that for the first time, allows English-speaking audiences to follow an Arabic-language TV news channel designed for audiences in the Middle East.

The translated broadcast service, which is one of many features of Al Arabiya’s redesigned English website launched in early December 2013, provides a number of key news bulletins and programs, fully subtitled in English, one hour after their original broadcast time in Arabic.

Users of the site will also be able to search the Al Arabiya News Channel’s entire 24-hour output in English, with the ability to download video clips and see subtitles showing translations of the original Arabic broadcasts.

“The new subtitled video service on the English website will grant Al Arabiya a cutting edge, allowing us to broadcast simultaneously in several languages and enhance our presence on additional platforms,” said Abdulrahman al-Rashed, General Manager of the Al Arabiya News Channel, which this year celebrates its 10-year anniversary.

“In the past ten years, Al Arabiya became renowned for its unique coverage of the region and the world, as well as its exclusive interviews, and with the launch of this service, we will enable millions of viewers to benefit from our rich content in their own language and through their preferred platforms,” he added.

Editor-in-Chief of the English-language service, Faisal J. Abbas commented, “We hope that the new English website will help in bridging the gap and making the Arab world more comprehendible at a time when the situation in the region couldn't be more complicated.”

“The use of automated closed captioning and subtitling translation opens new markets for media at a global stage,” states Mohammad Shihadah, co-CEO of AppTek.

About Applications Technology - AppTek

Applications Technology (“AppTek”) is a U.S.-based software company specializing in human language technology, headquartered in McLean, Virginia. AppTek's primary focus is on machine translation (MT) and automatic speech recognition (ASR). Originally using a rule-based engine with a transfer approach (based primarily on Lexical Functional Grammar), AppTek acquired AIXPLAIN in 2004, thereby adding a statistical engine as well. The two engines have since been merged into a hybrid machine translation engine covering more than 30 language pairs and numerous dialects. AppTek has been involved in automatic speech recognition since the acquisition of AIXPLAIN, covering broadcast voice and conversational telephony in various languages and dialects.

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