Social media is what others say about you, not what you say about yourself.
Austin, TX (PRWEB) January 27, 2014
Responding to customer demands for social media campaigns has led allies4me to apply its data intensive process to the social media hype. “The data – not feelings – led us to the answer,” said Andrews. The result is an uncommon approach to social media with examples of how it is done well.
Allies4me has been sharing these insights with local businesses and has submitted a session, “A Sober Approach to Social Media,” for the upcoming ProductCamp Austin. The event is a venue for product management and marketing professionals to share the latest insights with the marketing community.
Applying rigid metrics, Andrews presents that Facebook does not solely define social media. “Social media is not about hiring someone to place cute posts, likes and shares. Social media is what others say about you, not what you say about yourself,” said Andrews. The focus of allies4me is to build a digital presence by integrating various internet marketing methods to work together along with web site content.
“For us, a website is not a product, it is one of the places where we practice our art. Specifically, we acquire and engage customers through multiple digital channels,” said allies4me Principal Ally and Founder, Craig Andrews.