allies4me, Austin Internet Marketing Agency, Present Uncommon View of Social Media

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During a time when social media is a focus of marketing outreach, Austin based internet marketing agency, allies4me, advocates an uncommon approach. allies4me has increased its digital marketing capabilities and in addition to offering this approach to local business, has submitted a presentation for ProductCamp Austin.

A Sober Approach on Social Media
Social media is what others say about you, not what you say about yourself.

Responding to customer demands for social media campaigns has led allies4me to apply its data intensive process to the social media hype. “The data – not feelings – led us to the answer,” said Andrews. The result is an uncommon approach to social media with examples of how it is done well.

Allies4me has been sharing these insights with local businesses and has submitted a session, “A Sober Approach to Social Media,” for the upcoming ProductCamp Austin. The event is a venue for product management and marketing professionals to share the latest insights with the marketing community.

Applying rigid metrics, Andrews presents that Facebook does not solely define social media. “Social media is not about hiring someone to place cute posts, likes and shares. Social media is what others say about you, not what you say about yourself,” said Andrews. The focus of allies4me is to build a digital presence by integrating various internet marketing methods to work together along with web site content.

“For us, a website is not a product, it is one of the places where we practice our art. Specifically, we acquire and engage customers through multiple digital channels,” said allies4me Principal Ally and Founder, Craig Andrews.

For additional information about Andrews’ approach to social media, visit allies4me. The full article, "A Sober Approach to Social Media" can be found at A Sober Approach To Social Media.

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Laurie Heronemus

Craig Andrews
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