(PRWEB) January 27, 2014
Evergage (http://evergage.com) CEO and co-founder Karl Wirth is presenting on real-time personalization at the MITX e-Commerce Summit, Thursday, January 30 at Google in Cambridge, Mass. Evergage helps online retailers improve their conversion rates by delivering personalized calls-to-action within the context of their web experience and throughout the customer lifecycle.
Wirth will join a panel session with Andrea Black of Joss & Main, where the two will discuss ways in which businesses are strategically serving up content tailored to individuals in an effort to influence the buying process. The session titled, Data Driven Personalization, will be held at 10:50 – 11:30 a.m. and will educate attendees on leveraging data and analytics to provide consumers with personalized content and experiences. Wirth will share real case studies detailing the impact on conversion rates and lessons learned.
“A good salesperson understands the relationship a customer has with the brand and the intent of that customer in their current visit,” said Wirth. “The salesperson always listens and responds with the most relevant products, services or information to add value to the customer relationship. I look forward to helping the MITX community understand how to transform their websites into their very best salespeople.”
Evergage is also sponsoring the MITX e-Commerce Summit where company representatives will be on hand to discuss the issues and solutions of importance to online retailers, including bounce prevention, welcoming visitors, generating interest and guiding to conversion.
Karl Wirth, CEO and co-founder
What: MITX e-Commerce Summit
Where: Google, 3 Cambridge Center, Cambridge Mass.
When: Thursday, January 30, 2014, 8:00 a.m. – 4:00 p.m.
Data-Driven Personalization Panel at 10:50-11:30 a.m.
Over the past year, Evergage has gained momentum in the retail/e-Commerce sector. In one client example, Gardener’s Supply Company uses Evergage to welcome visitors from the typically low-converting referring site Pinterest. By launching a targeted popup tailored specifically for the Pinterest audience, Gardener’s Supply saw a 3-fold increase in conversions from this social channel. Further, Gardener’s has succeeded in capturing permissible email addresses from Pinterest users for future remarketing.
Established in 1996, MITX – the Massachusetts Innovation & Technology Exchange - is the leading organization connecting and supporting the digital marketing, media and internet technology community in New England.
The Evergage platform delivers real-time web personalization to more than 58 million web visitors, optimizing site conversions and customer success for over 80 organizations, including Acquia, Experian, Gardener’s Supply Company, Millward Brown Digital, Palms Casino Resort, Publishers Clearing House and Sittercity, A BostInno 2013 “50 on Fire” and TechCrunch Disrupt finalist, Evergage's tools empower marketers and customer success teams with real-time dynamic content and inline messaging features, behavioral analytics and segmentation, and integrations with other top CRM and SaaS providers. Founded in 2010 as Apptegic, Evergage has offices in Boston and San Francisco. For more information, visit evergage.com or contact the company at sales(at)evergage(dot)com or 1-888-310-0589.