Blue Water Media Creates New American Lung Association Microsite to Grade the State of Tobacco Control Nationwide
Washington, DC (PRWEB) January 28, 2014 -- With the help of award-winning DC web design and development firm, Blue Water Media, the American Lung Association has launched an updated microsite that grades state and federal tobacco control policies. Built in the Convio content management system, http://www.stateoftobaccocontrol.org/ is a comprehensive review of smoke-free air laws, cigarette taxes, tobacco prevention funding and smoking cessation coverage in each state. The report also grades the federal government on FDA regulation of tobacco products, federal cessation coverage, federal cigarette taxes and the Framework Convention on Tobacco Control providing detailed analysis of tobacco regulations and controls at state and federal levels.
The new site boasts an engaging and user-focused visitor experience. An interactive U.S. map on the homepage allows users to track and review tobacco control policies in their own states. Iconography featuring strong calls-to-action lead visitors to view federal and state tobacco control grades, learn more about U.S. tobacco use, and “Spread the Word” about tobacco-related news and health concerns. Additionally, a featured “State of Tobacco Control” report clarifies whether or not tobacco control laws adequately protect citizens from the health toll of tobacco use.
To enable the American Lung Association to easily update the site as needed, Blue Water Media deployed a customized solution to their existing content management system, Convio. This allows them to maintain the site on an ongoing basis, ensuring the most relevant and up-to-date tobacco control information is always available to users.
About the American Lung Association
Now in its second century, the American Lung Association is the leading organization working to save lives by improving lung health and preventing lung disease. With your generous support, the American Lung Association is “Fighting for Air” through research, education and advocacy. For more information about the American Lung Association, a holder of the Better Business Bureau Wise Giving Guide Seal, or to support the work it does, call 1-800-LUNG-USA (1-800-586-4872) or visit http://www.lung.org.
About Blue Water Media
Blue Water Media, is an award-winning information technology, web design, and interactive marketing agency based in Washington, D.C., with offices in New York and San Francisco. The firm provides Government, business, and non-profit clients with full lifecycle support for digital initiatives including custom web & software development, commercial and government website design, digital marketing, hosting, 508 compliance and ongoing site maintenance. Leveraging cutting edge web design techniques, flexible open source software applications, emerging technologies, and integrated marketing campaigns, Blue Water Media offers a turnkey approach to attaining online success. For more information, please visit: http://www.bluewatermedia.com/
Rebecca Rubin, The American Lung Association, http://www.stateoftobaccocontrol.org, +1 3013890178, [email protected]
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