BERETTA Launches a Full Collection of Apparel and Accessories Which Has Moved Beyond the Field to the City

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Fall 2014 BERETTA to highlight wholesale in the American market.

The BERETTA brand, over 500 years old, has offered apparel targeted to hunters and outdoorsmen in its own stores for more than 20 years.

For Fall 2014 it is moving beyond its roots and is expanding its offerings to a full lifestyle collection of apparel and accessories for men and women and bringing it to the wholesale market for the first time.

The collections will be introduced at the MRket show in New York – January 26-28 and will be shown in other trade shows in Chicago, Dallas and Las Vegas.

BERETTA has always made garments and accessories that embody the cutting edge technology produced and developed for hunting, now they are entering the apparel market with their Vintage Collection..

The Vintage Collection includes outerwear, sports coats, shirts and knitwear offered in waxed cotton, dyed boiled wools, fine cottons and cashmere fabrics in dark earth tones with a shot of color. Because of its outdoor heritage, the heart of the collection is jackets, but regardless of the classifications, the line offers technical features with an Italian design aesthetic. The collection is manufactured in Italy and will retail for $295 to $995, depending upon fabrication.

BERETTA established in 1526, is the oldest industrial dynasty in the world tracing its roots through 16 generations of continuous ownership. Today BERETTA manufactures, distributes and markets a complete line of firearms, accessories and apparel.

BERETTA also owns and operates six retail BERETTA Gallery stores, worldwide.

For more information:
Contact: Harrington Communication: Patricia Harrington

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Patricia Harrington
Harrington Communications
+1 212-480-6940
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Caryle Duffy
Harrington Communications
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