Marketing Automation Experts Launch eTrigue® in Europe

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Fast-Start Customer Program accelerates adoption of eTrigue’s intelligent and intuitive marketing automation solutions.


eTrigue - Marketing Automation

Not only is the company appointing a solid team with a proven track record of launching vendors into Europe, but its approach of focusing on making all eTrigue customers successful ... is the right way to go.

eTrigue® Corporation (, today announced its expansion into the European market led by business growth specialists Jeff Barnes and David Godden. They were responsible for introducing, developing and creating market share for both ExactTarget™ and Pardot™ in Europe and have been appointed to establish eTrigue in the European market with its main offering DemandCenter® marketing automation. The new subsidiary, eTrigue Europe Limited, is based in London. eTrigue solutions are aimed at the SMB marketing automation sector which Gartner estimates will reach $4.8b by 2015, with 50% in the SMB market.

“Both Jeff and David have considerable experience in growing European operations and have been instrumental in the development and evolution of both the email marketing and marketing automation sectors,” said Jim Meyer, vice president and general manager of eTrigue. “As such, we are delighted that they are joining us to expand our International operations.”

A major issue with marketing automation, identified by Gleanster Research, is that marketers continue to struggle to embrace it due to their lack of resources available to implement. They further highlight that 7 out of 10 organizations had tried multiple marketing automation tools. eTrigue DemandCenter is being launched with a Fast-Start Customer Program with a value of £2,000 which is being offered as a complimentary service in the UK. This provides customers with implementation and configuration consultancy to ensure that new installations are active and productive immediately.

Jeff Barnes, director of eTrigue Europe, said; “Our experience and market research tell us that too many companies invest heavily in marketing automation software but do not see the rewards because they don’t have the time to implement and configure them fully. With our Fast-Start Customer Program we make sure that customers benefit from their investments straightaway. Fellow director David Godden added, “No other companies in the marketing automation arena provide this service and we intend to be different in our approach from day one. We put customers firmly in the driving seat with the ability to create and customize campaigns in order to capitalize quickly on market changes and so sales opportunities are no longer missed.”

Adam Sharp, group managing director of CleverTouch, the UK’s leading marketing automation consultancy, commented: “Having known and worked with Jeff and David for many years and understanding that marketing automation here in Europe is very service oriented, this is a smart approach by eTrigue in its International development. Not only is the company appointing a solid team with a proven track record of launching vendors into Europe, but its approach of focusing on making all eTrigue customers successful through its Fast-Start Customer Program - rather than just selling them software - is absolutely the right way to go.“

About DemandCenter

50% of organizations underutilize their marketing automation platform because of the steep learning curve (Sirius Decisions). DemandCenter removes this problem as it is designed to be straightforward to configure, allowing marketers in organizations of all sizes to take advantage of the power of marketing automation without the costly overhead of on-going technical support. Delivered as software-as-a-service (SaaS), DemandCenter helps organizations manage lead and demand generation campaigns, and includes tools for email campaigns, lead scoring and nurturing, lead segmentation, campaign management and real-time lead alerts.

About eTrigue Corporation

eTrigue is a leading provider of marketing automation SaaS products that accelerate the way marketing and sales teams generate qualified leads and close sales. The DemandCenter marketing automation platform is consistently rated as easiest to use and helps marketers build more successful demand generation programs. DemandCenter builds a digital biography of prospective customers, and give sales teams the real-time intelligence they need to identify, prioritize and effectively interact with prospects. For more information please visit

About Jeff Barnes and David Godden

Jeff Barnes brings pan-European experience in the IT and Internet market. A pioneer in the marketing automation software industry he has a passion for growing profitable businesses. Jeff has a long history in the IT market having been Vice President of Novell and director at McAfee before moving into marketing automation with e2Communications, ExactTarget and Pardot. Jeff was also involved in the UK DMA online marketing initiative which included defining the framework for anti-spam legislation.

David Godden is an expert in the marketing automation and email marketing sectors and has used his vast industry knowledge to successfully set up and grow US companies in Europe, including e2Communications, ExactTarget, Baynote and Pardot. David’s previous experience includes creating and running professional services and client experience departments for leading US online marketing organizations.

eTrigue, DemandCenter, SalesPro, Intelligent Demand Generation and Marketing Automation for the Rest of Us are trademarks or registered trademarks of eTrigue Corporation. All other trademarks are recognized and remain the property of their respective owners.

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Tony Tissot
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Mark Robson
Insight Group Marketing
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