eCommerce for Microsoft Dynamics Solution Provider Ignify Releases Latest Version of Web Platform

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Ignify eCommerce Release 7.1 offers a powerful, scalable, self-service eCommerce platform for merchants seeking to drive sales and expand business development.

Global eCommerce, ERP, and CRM solution provider Ignify releases Ignify eCommerce 7.1

Global eCommerce, ERP, and CRM solution provider Ignify releases Ignify eCommerce 7.1

"For all merchants using Microsoft Dynamics, Ignify eCommerce now offers a simple and quick mechanism of adding web based self-service channels with minimal investments." - Ranjit Goray, Vice President at Ignify

Global eCommerce, ERP, and CRM solution provider Ignify is pleased to announce the latest release of the company’s flagship software solution – Ignify eCommerce 7.1. Ignify eCommerce Release 7.1 offers an eCommerce option for merchants using Microsoft Dynamics CRM for Customer Service. In addition, it offers an integration with the latest Microsoft Dynamics ERP versions and enhanced tablet and mobile device support for catalog, checkout.

“This release extends Ignify eCommerce support for the entire Microsoft Dynamics ERP and CRM family of products. For all merchants using Microsoft Dynamics, Ignify eCommerce now offers a simple and quick mechanism of adding web based self-service channels with minimal investments. In addition, there are many features that further enhance and simplify the customer experience, and provide merchants a self-serviceable platform that understands their unique pricing and cataloguing requirements,” said Ranjit Goray, Vice President at Ignify.

With this release, Ignify eCommerce provides full-scale integration with Microsoft Dynamics CRM, providing an eCommerce web store channel that directly creates Contacts, Accounts, Opportunities and Sales Orders within Microsoft Dynamics CRM. A two-way synchronization of Contacts and Customers allows CSRs to offer existing Microsoft Dynamics CRM Accounts or Contacts a self-service eCommerce platform on a single click. An integrated Order Entry experience with Microsoft Dynamics CRM means that merchants using Microsoft Dynamics CRM can enable call centers to accept orders with the same pricing and promotions running on the online web channel. CSRs in Microsoft Dynamics CRM can create Sales Quotes using Ignify eCommerce – these quotes can be converted to an Order using Microsoft Dynamics CRM or by customers in the self-service eCommerce web store. This makes integrated commerce feasible for merchants using Microsoft Dynamics CRM for a more complex offering.

eCommerce Catalog and Pricing can be managed from either the Microsoft Dynamics CRM catalog or within Microsoft Dynamics ERP for a single version of catalog and pricing within the merchant’s organization. With the current release the support has been extended to Microsoft Dynamics CRM 2013.

Offering a tighter integration with Microsoft Dynamics ERP, Ignify eCommerce now supports Sales Order flow where an eCommerce Order can be updated within the ERP in a seamless manner. Customers are notified of their Order modifications in an automated fashion. There are also enhancements to support multi-warehouse ordering scenarios on Ignify eCommerce. To meet the needs of larger merchants where stock and price updates can happen across millions of records, bulk updates have been optimized that facilitate such updates to flow in minutes to the eCommerce platform. Integration has been extended to Microsoft Dynamics GP 2013, Microsoft Dynamics AX 2012 R2, and Microsoft Dynamics NAV 2013.

Often merchants have multiple legal entities (companies) for running different businesses and all of these businesses may operate under one or more brands. The latest release supports multiple demand channels (Web Store, Call Center, and Retail Stores) and supply channels (Warehouse and Retail Stores). With Release 7.1, it is possible for merchants to route their customers and orders to different legal entities automatically. This makes adoption of eCommerce much easier for merchants operating multiple brands with multiple supply chains.

To optimize payment collections, Ignify eCommerce now offers additional options on how payments should be collected during order placements – options such as upfront payment capture for Electronic Delivery Items with delayed capture for physical goods is now made possible. Such upfront payments are integrated as Advance Payments in Microsoft Dynamics ERP. With the latest release, it’s possible to use Ignify eCommerce as a web-based collections module accepting both online and offline payments against open invoices.

For merchants wanting to manage prices within Ignify eCommerce, an advanced pricing module has been added permitting date based, quantity based, customer based or a combination pricing. Mark Downs facility is provided to do bulk markdowns if needed. Performance investments have been continued to improve the previous benchmark of 50,000 page views and 4,000 order lines per hour to 85,000 page views and 7,500 order lines per hour with the current release.

“The robust functionality, ease of use, and tight integration support for Microsoft Dynamics in Ignify eCommerce 7.1 reflects Ignify’s continued investment in developing eCommerce and Order Entry products that evolve with both the business industry and the consumer,” said Pankaj Kumar, CTO of Ignify.

There are many more features for both B2C and B2B merchants, such as support for order and line attachments and shopping cart to opportunity conversion. For more information about Ignify eCommerce Release 7.1, please click here.

About Ignify
Ignify is winner of the Worldwide Microsoft Partner Award in 2013, 2012 and 2011, and offers eCommerce, ERP, CRM, Order Management and POS solutions based on the Microsoft Dynamics line of products. Ignify has been included as the fastest growing business in North America for seven years in a row by Deloitte, Inc. Magazine and Entrepreneur Magazine. Ignify has team members worldwide including Los Angeles, Silicon Valley, Seattle, Nashville, Phoenix, Toronto, Manila, Singapore, Kuala Lumpur, Pune, and Bangalore. For more information, visit or call 888 IGNIFY5. Follow Ignify on Twitter @ignifydax, @ignifyecommerce, and @ignifymscrm, or read its blog at

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