Dallas, Texas (PRWEB) January 27, 2014
Dallas marketing agency, Frozen Fire, is transforming traditional business development and marketing consulting with digital business development.
The term "digital business development™," coined by Frozen Fire, refers to taking traditional marketing and business development strategies online to meet prospective customers where they are … in the digital space. Frozen Fire's "digital sales rep™" program has a proven track record for helping companies convert their online presence into a digital sales representative.
"The days of the traditional sales process are long gone," says Greg Spindler, Frozen Fire’s chief strategy officer. "No longer do prospective customers depend on a sales representative to lead them through the discovery and education process before the prospect transforms into a customer."
Today’s self-educating consumers seek out information online before going to a business in person, considering purchasing a product or service or doing business with a particular company. First impressions about brands and businesses are made all day every day, whether or not the company is aware of it. Consumers are shopping for solutions without the guidance of a sales representative and are learning about products and services based on what they read online.
Businesses cannot afford to remain inactive or uninvolved online and still expect to grow. Technology has forever changed how customers seek out products and services and a successful company must adapt to these changes with strategy, messaging and optimization. A company’s digital presence (website and social media marketing) is the single most important sales tool to ensure prospective customers find that company and not its competitors. The company with the most integrative, strategic and pervasive digital presence is the company customers will find when they search the web.
Digital business development is the new sales tool to provide the self-educated consumer the information necessary to convert that consumer from a prospect to a customer. In today’s business climate, managing online presence is an integral part of the sales process.
Every action a business takes from a marketing standpoint should be driving revenue. Frozen Fire works diligently with businesses to evaluate existing business development and marketing practices and transform those practices into efficient and profitable digital business development and online marketing, including strategic messaging, search engine optimization and social media marketing.
About Frozen Fire
Frozen Fire is a digital business development and communication strategy firm that exists so that businesses have the tools necessary to know exactly who their customers are and what their customers are looking for; we help companies connect with their customers via digital marketing strategies; and we help them to drive their sales, business development and marketing efforts, so as to gain the maximum return on their investments in terms of marketing dollars, efforts, and human resources. Contact Frozen Fire to learn how we can help your business know, connect, drive.