Denver, Colorado (PRWEB) January 28, 2014
Brooklyn Cotton Company designs, produces and markets its fashion line, focusing on quality and fresh, smart designs. With styles for both men and women, the collection covers all bases from jeans and chinos to polos, graphic tees, hoodies and more. Year One plans for the brand’s international market entry include, The United Arab Emirates, Europe, Mexico, and now South Korea. The world seems flat indeed for the Brooklyn Cotton Company. The key to success is to find the best local partners.
Co-founder Daniel Young points out, "Korea is one of the most fashion conscious countries in the world. When visiting the most prestigious fairs in Paris, New York or Milan, anyone can see that the number of buyers from Korean retail groups is increasingly high. We need to be on their radar."
To assist with the brand’s Korea launch, The Brooklyn Cotton Company has enlisted the services of international consultancy Bridging Culture Worldwide to match the brand with a strong licensing partner.
The Brooklyn Cotton Company was created in 2013 and was founded upon the richness of the experiences of its Daniel Young (New York, USA) and Jordi Aznar (Barcelona, Spain). Both possessed profound knowledge of the inner dynamics of fashion and the global distribution network. Realizing there was an unexplored market niche, Daniel and Jordi decided to launch a brand of their own. The Brooklyn Cotton Company was born.
Young explains, "After 30 years in the automotive sector, directing several international brands abroad, I wanted to take all that experience to create a rich fashion brand that is both desirable and affordable -- a brand that has that ‘feel good, look good’ factor with a price point that says, ‘I’ll take 2 of those’."
Adding to their brand strategy, Jordi Aznar shared, "A fashion company like us cannot be successful if we only think about the final customer wearing our designs. In a world where things happen very fast, we need trusted retail partners that excel in the knowledge of their own markets. Therefore, our value proposition needs a double approach: quality to satisfy the final buyers and cost efficiency to arm our retail partners."
To support the Korea launch BCW’s Don Southerton notes the search has started for a master licensee for South Korea. He remarks, "We are thrilled to assist in finding the right partner for the brand and eager to talk further about the Brooklyn Cotton Company’s exciting clothing collections." Interested parties can contact Southerton directly at 1-310-866-3777.
About the Brooklyn Cotton Company
Our premise is that quality with that 100% cotton soft touch should not be the exclusive territory of luxury brands. So our objective was clear: bring top quality to our consumers without the guilt feeling of having spent too much. The Brooklyn Cotton Company designs are a blend of New York and Barcelona, both capitals of urban street wear, both home to some of the most successful clothing companies on the planet." To learn more, visit http://www.brooklyn-cotton.com.
About Bridging Culture Worldwide
Since its founding, Bridging Culture Worldwide has focused on global and Korea-related business services. Based on over 3 decades of experience, BCW provides cross-cultural insights to global teams and management. Bridging Culture Worldwide core services include: Consulting, Strategy, Research, Publications as well as Franchise and Licensing Development, Product Launch, Market Entry, IP, and Trademark. Visit http://www.bridgingculture.com.
