Norwegian Daily Selects NEWSCYCLE Advertising Software to Drive New Advertising Growth

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Klassekampen will gain efficiencies and functionality using newly rebranded Atex AdBase software.

We are honored that Klassekampen chose NEWSCYCLE AdvertisingAnders ChristiansenGeneral Manager NEWSCYCLE EMEA.

NEWSCYCLE Solutions (“NEWSCYCLE”) announced Klassekampen, a Norwegian daily newspaper in Oslo, Norway, has signed an agreement to deliver Atex AdBase, recently rebranded as NEWSCYCLE Advertising, to manage the news group’s digital, mobile and print advertising operations.

With NEWSCYCLE Advertising, Klassekampen will implement a proven suite of integrated, multi-platform customer management tools designed to deliver unprecedented flexibility in all workflows and business processes.

“We needed more functionality and an up-to-date advertising system. NEWSCYCLE is a perfect fit for us,” said Marga Van der Wal, CEO at Klassekampen. “We conducted a lot of research and ultimately selected NEWSCYCLE Advertising.”

AdBase provides a strong, modern, and flexible user interface framework, and manages the advanced booking and scheduling of all advertising—giving Klassekampen greater control over multi-channel forecasting and real-time views of all online and offline inventory. AdBase also provides critical business intelligence and analytics to make more informed decisions concerning revenue generation and future business strategies.

“We are honored that Klassekampen chose NEWSCYCLE Advertising,” said Anders Christiansen, general manager, NEWSCYCLE EMEA. “They are a solid and reputable newspaper in Norway and having AdBase will definitely help their operations. Klassekampen is gaining a more efficient and functional advertising system to keep pace with the growing demands of their customers in a competitive media market.”

About NEWSCYCLE Solutions
NEWSCYCLE Solutions, which was formed by the combination of DTI, SAXOTECH and Atex, Inc and Atex AB., delivers a broad range of technology solutions for the global news media industry, including content management, digital advertising, circulation, and audience relationship management. NEWSCYCLE Solutions is a trusted technology partner serving more than 500 media companies in more than 30 countries on 5 continents. The company is headquartered in St. Paul, MN and has US offices in Florida, Massachusetts and Utah; with international offices in Canada, Denmark, Germany, Norway, Panama, Sweden, and the United Kingdom. For more information, go to:

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Lisa Speth

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