Applied DNA Sciences and H. Dawson Wool to Deploy SigNature® T Anti-Counterfeiting Platform for Loose Wool Fiber

H. Dawson Wool will use SigNature T to assure the originality and authenticity of loose wool fiber that will be DNA-marked and traceable in products created by H. Dawson Wool customers.

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Stony Brook, NY (PRWEB) January 28, 2014

Applied DNA Sciences (OTCQB: APDN), (Twitter: @APDN), a provider of DNA-based anti-counterfeiting technology and product authentication solutions, announced today a global exclusive agreement with international wool supplier H. Dawson Wool (@HDawsonWool) for the use of APDN's SigNature T® anti-counterfeiting system for DNA marking and authentication of wool fiber.

H. Dawson Wool will use SigNature T to assure the originality and authenticity of loose wool fiber that will be DNA-marked and traceable in products created by H. Dawson Wool customers, such as manufacturers of wool carpets, and fashion houses producing high-end apparel and other articles made from wool. It is the second major contract for use of SigNature T signed within a month, and extends the fast-growing "universe of DNA-marked goods" from cotton to wool, two of the main pillars of the world textile supply.

H. Dawson Wool CEO, Jo Dawson, commented, "We have worked hard to achieve a reputation as an innovative and advanced company, which guarantees our customers quality and authenticity at the right price. We know that SigNature T matches perfectly with our commitment to our customers and the delivery of genuinely traceable wool to the end consumer."

Dr. James A. Hayward, President and CEO, Applied DNA Sciences, pointed out that "as DNA-marked textiles proliferate throughout the world supply system, more and more retailers, distributors, and others are able to authenticate these marked items, and assure their customers of their identity and authenticity. This universe of DNA-marked goods, as we call it, makes the unique benefits of our technology available to innumerable companies at all levels of the supply chain."

Company officials also pointed out that, since wool production tends to be fragmented and far-flung, wool supplier and aggregator, H. Dawson Wool provides an effective centralized site for SigNature T marking.

The demand for high quality natural fabrics continues to rise in Europe, China and other parts of Asia. In the United Kingdom, the value of the UK wool clothing market grew to £1.25 billion from 2008 to 2010, including knitwear and work gear as well as suits and luxury fashion brands. 70 per cent of the wool textiles manufactured in the UK are now sold overseas, compared to 50 per cent thirty years ago, according to the UK news outlet, Metro.

Wool has become a dynamic driver in the burgeoning luxury apparel market. Worldwide, luxury goods sales, including upscale mens and womens wear clothing, grew to £212 billion in 2012, a 10% increase over 2011.

H. Dawson Wool is a leading worldwide supplier of raw and semi-processed wool products to all levels of the demand chain. It supplies high-quality wool to makers of carpets, bedding, apparel, blankets, home furnishings and industrial products. Operating with eight partner-offices worldwide, H. Dawson Wool has a global network of supply with access to the highest quality fibers, processing and latest fiber technologies. SigNature T will be used to protect this network.

Dr. James A. Hayward, CEO and President of Applied DNA Sciences, continued, "We are excited to work with H. Dawson Wool, one of the world's leading and most advanced wool suppliers. We think this partnership shows vividly the capacity of our SigNature T platform to assure identity in a very large, globalized, quality-driven supply chain."

About H. Dawson Wool
Founded in 1888, H. Dawson Wool is a global leader in supply of the finest to the coarsest wool from 35 countries. Its products include noble fibers; greasy wool, scoured wool, wool tops and open tops that are transformed at carefully selected processing partners in strategic global locations. The fourth generation of the Dawson family to run the business leads a highly experienced team based in eight offices in UK, Ireland, China, Italy, New Zealand, South Africa, Australia and India, offering bespoke solutions to suit the supply needs of a wide range of customers in over 75 countries.

Members of the H. Dawson Wool team throughout the world are heavily involved in the drive to improve awareness of wool as a natural, renewable and biodegradable fiber. H. Dawson Wool uses its global network to secure a consistent supply of quality wool to be used in the areas of clothing, interiors, soft-furnishings, carpets, environmental, engineering and industrial end uses.

H. Dawson Wool is a genuine innovator in wool products and has a dynamic outlook whilst retaining the customer focus that has led to its global reputation over the last 125 years.

H. Dawson Wool, Mercury House, Essex Street, Bradford, BD4 7PG, England tel: +44 (0) 1274 727464 email: mail@hdawson.com For more information please visit http://www.hdawson.co.uk

About Applied DNA Sciences
APDN is a provider of botanical-DNA based security and authentication solutions that can help protect products, brands and intellectual property of companies, governments and consumers from theft, counterfeiting, fraud and diversion. SigNature® DNA and DNANet®, our principal anti-counterfeiting and product authentication solutions that essentially cannot be copied, provide a forensic chain of evidence and can be used to prosecute perpetrators.

The statements made by APDN may be forward-looking in nature. Forward-looking statements describe APDNs future plans, projections, strategies and expectations, and are based on assumptions and involve a number of risks and uncertainties, many of which are beyond the control of APDN. Actual results could differ materially from those projected due to our short operating history, limited financial resources, limited market acceptance, market competition and various other factors detailed from time to time in APDNs SEC reports and filings, including our Annual Report on Form 10-K, filed on December 20, 2013 and our subsequent quarterly reports on Form 10-Q. APDN undertakes no obligation to update publicly any forward-looking statements to reflect new information, events or circumstances after the date hereof to reflect the occurrence of unanticipated events.

media contact Mitchell Miller, 631-240-8818
investor contact Debbie Bailey, 631-240-8817
web http://www.adnas.com
twitter @APDN, @APDNInvestor.


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