Brand Fever's On Branding Puts Atlantic Station Front and Center in 15th Episode

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New Episode Features Liz Gillespie, VP of Marketing for North American Properties, On Branding Space and Places

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We’re always thinking of ways to bring the Atlanta community together, whether for events or for dining and shopping experiences they’ll love.

On Branding debuted its 15th episode today, putting local Atlanta neighborhood destination Atlantic Station front and center with Liz Gillespie, Vice President of Marketing for North American Properties.

“We are honored to call Atlantic Station our 'home away from home', and deeply admire the space’s approach to being a conversational, connected community,” says the show’s host and producer, Amanda Serfozo.

Atlantic Station is a beloved family-friendly hotspot in Atlanta, regaled by urban planners and developers as a much needed “third space” that citygoers can enjoy. Green space, opportunities for outdoor activities, and a frequent rotation of charitable events bring millions to the site each year. The space is currently celebrating the 2014 Winter Olympics with several Sochi themed displays, where guests can get their photos taken on faux snow slopes. During the 2013 holiday season, Atlantic Station debuted a 10,000 square foot ice skating rink, open through February 14. It also recently announced the opening of another large anchor store, American Apparel, coming to the site this spring.

“We’re always thinking of ways to bring the Atlanta community together, whether for events or for dining and shopping experiences they’ll love,” Gillespie says. “We’ve used social media to find a helpful, friendly voice that attracts people to us not only in the physical space, but across all online channels. We’re proud of our social media response time, one of the highest in the industry, and the team that constantly innovates and experiments with digital marketing.”

The 138-acre “live, work, play” community opened in 2005, occupying the former site of Atlantic Steel in the 1900’s. Today, the sleek new community features several high-rise buildings, such as the Wells Fargo building, BB&T building, and 171 17th Street building. The area boasts high end retail shops, including Gap, West Elm, Banana Republic, and Ann Taylor, as well as Strip Steakhouse, Chick-a-Biddy, and Rosa Mexicana. Atlantic Station is also home to local boutiques Demure, Fab’rik, K’La, and Abby & Co. Celebrity sightings are not uncommon, and many Atlanta athletes and actors live in the area’s apartment communities.

Brand Fever and Atlantic Station are both marketing partners benefiting City of Refuge, a nonprofit organization working to conquer homelessness in Atlanta with relevant job training, education, and nutrition.

On Branding is available to download and subscribe to from Brand Fever’s website, iTunes, Stitcher, and Vimeo.

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Vicky Jones
Brand Fever
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