Dallas, TX (PRWEB) January 27, 2014
MOOYAH Burgers, Fries & Shakes, a fast-casual, “better burger” chain, announced a focused growth plan targeted on Denver, Colorado Springs, Grand Junction and Fort Collins, Colorado; Salt Lake City, Utah; Minneapolis/St. Paul, Minnesota; and Louisville and Lexington, Kentucky. The quickly expanding burger brand has enlisted the leadership of development agents Ardag Tachian and Scott Adams to spearhead the extensive development plan.
“After working with other franchise concepts, we’re thrilled to be a part of such a family-centric and high-quality brand,” said Tachian. “MOOYAH is a great fit for the areas, and we are excited to be working with a brand so focused on excellent operations and exceptional Guest service. We’re hoping to find franchisees with a great track record in the restaurant business to uphold those standards, preferably those who have experience in the fast-casual segment.”
The pair already has two restaurant opens in Westminster and Denver, Colorado. Colorado will eventually see a total of 14 restaurants throughout Colorado Springs, Grand Junction and Fort Collins, in addition to Denver. In Utah, Tachian and Adams are planning for a total of eight restaurants with the majority landing in Salt Lake City, where one franchisee is already seeking a location. They’ve also placed a focus on Louisville and Lexington, Kentucky with plans for five restaurants in the former and three in the latter. In Minnesota, Tachian and Adams have one existing franchisee in Rochester with plans to develop an additional 13 restaurants in the Minneapolis/St. Paul area.
Tachian started franchising more than 15 years ago, and he and Adams opened more than 200 restaurants for a large sub-sandwich chain in Michigan and Northern Ohio. Prior to entering the restaurant industry, Tachian received his graduate degree from the University of Michigan and subsequently worked in the healthcare industry. He’s a psychotherapist by education, and owned his private practice in Southern California before running his own company that managed clinical services for psychiatric hospitals. Adams holds a marketing degree from the University of Denver and worked as the head of restaurant chain account sales for Kraft Foodservice. He later spent ten years as the Executive Vice President of Global Development for a large sandwich brand and was also the CEO of Nick-N-Willy’s Pizza for four years.
“Paired with our strong North American growth, including our recent 50th restaurant opening milestone in the United States, strong and targeted individual market development is increasingly a large part of our strategic expansion plans,” said Michael Mabry, Vice President of Operations and Franchise Development for MOOYAH. “Through these developers, we have the ability to penetrate a market with two individuals whose experience in the industry sets them up for incredible success.”
Founded in Dallas, Texas, MOOYAH has seen tremendous growth in the last several years, expanding from a Texas brand into an emerging national player and a leader in the growing “better burger” segment of fast-casual dining. The brand is currently in three countries and 12 states and has doubled its number of restaurants over two years from 25 to 56 units by the end of 2013. Internationally, the brand is developing in Canada and Latin America in addition to the Middle East.
One way MOOYAH is able to differentiate itself is through the flexibility in its menu, including the launch and promotion of its Iceburgers, designed to support the taste desires of females and the health-conscious consumer.
“MOOYAH began as a simple concept revolving around friendly people serving the freshest, most delicious burgers, fries and shakes available. As our brand continues to evolve, we are committed to keeping it simple, while still relevant to appeal to our Guests’ individual tastes and favorites,” said Rich Hicks, MOOYAH’s CEO and President.
Additionally, its family friendly environment helps MOOYAH stand out above its competition.
“MOOYAH prides itself on being a family friendly business, from the Guests we serve to the franchisees who open restaurants with the goal of running them with people they consider family. We designed the restaurant concept with family in mind so everyone would feel welcome and comfortable,” said Natalie Anderson, Senior Brand Manager for MOOYAH, noting that the restaurant chain continues to attract favorable media attention throughout the nation for its commitment to quality products, innovative Social Media tactics, first-to-market products, and strong franchise growth.
For more information on the growing brand, follow MOOYAH on Twitter @MooyahBurger and connect with MOOYAH on Facebook at the MOOYAH Burgers & Fries Fan page.
For franchising opportunities in Colorado, Utah and Kentucky, development agents Ardag Tachian and Scott Adams can be reached at atachian (at) mooyah (dot) com and sadams (at) mooyah (dot) com.
ABOUT MOOYAH BURGERS, FRIES & SHAKES
MOOYAH Burgers, Fries & Shakes is a fast-casual, “better burger” concept serving mouth-watering made-to-order burgers, hand-cut French fries made from high-quality Idaho potatoes, and handcrafted 100-percent ice cream shakes. Founded in 2007, the Plano, Texas-based company only uses fresh, American lean beef and all-natural Jennie-O® turkey burgers, buns baked in house, real cheeses and toppings made from garden-fresh ingredients. It offers online ordering, and a cookout trailer for corporate, social and fundraising events. In 2014, MOOYAH was named No. 314 on Entrepreneur Magazine’s list of the top 500 franchise brands, moving up from No. 357 in 2013. MOOYAH was also ranked 1st overall in Restaurant Business’s Future 50 list and was listed as No. 8 in Fast Casual Magazine’s annual Top 100 Movers & Shakers in 2013, a list they have been at the top of for several years in a row. In 2013, the brand was named “best burger” in its hometown by DallasChild and NorthTexasChild magazines. In the same year, MOOYAH received recognition in USA Today’s Top 50 Franchises for Military Veterans. For more information on MOOYAH, its menu or franchising opportunities, please visit http://www.mooyah.com. Follow MOOYAH on Twitter @MooyahBurger and connect with MOOYAH on Facebook Fan page.