Pittsburgh, PA (PRWEB) January 28, 2014
Matrix Solutions, the leading provider of media CRM and Sales Intelligence Software, announced today that the Pittsburgh Post-Gazette has selected and implemented their CRM & Sales Intelligence Platform. The Post-Gazette has served the Pittsburgh community, its readers and advertisers as the region’s indispensable source of news, advertising and information for more than two centuries. It is Western Pennsylvania’s largest newspaper and post-gazette.com is the region’s most visited website. Implementation of the web-based CRM & Sales Intelligence System has enabled the Pittsburgh Post-Gazette to capitalize on a more efficient workflow attributable to the normalization of their data completed by the Matrix System.
“In our search for a CRM and Sales Intelligence system, we sought something that would enable us to effectively manage our accounts and data seamlessly for both print and digital advertising,” commented Steve Posti, Research Manager, Pittsburgh Post-Gazette. “Although we did not set out looking for a Pittsburgh-based solution, we are more than pleased to be working with a neighbor. Furthermore, we are grateful for Matrix Solutions’ efficient and very responsive team who has made this implementation an easy transition for all of us.”
Matrix Solutions’ platform will provide full Customer Relationship Management (CRM) functionality for the Pittsburgh Post-Gazette; while simultaneously providing powerful sales intelligence that plays a key part in managing business today. One of the benefits of utilizing Matrix is the systems unique ability to minimize data redundancies and dependencies which enables accurate modeling and forecasting. As media companies expand both through consolidation as well as by adding new advertising distribution mediums, the data increases in mass and often decreases in accuracy over time if not managed continually. Matrix offers a superior way to manage the wide array of data in media ad sales enabling users to make the correct decisions in real-time.
“We are very excited to be providing the Pittsburgh Post-Gazette with a solution that not only fits what they were looking for, but provides more in the way of allowing them to utilize a system where their data is more accurate and working for them, not against them,” said DJ Cavanaugh, CEO, Matrix Solutions. “We take pride in the fact that our CRM and Sales Intelligence modules work to proactively provide users with the insight needed to manage and sell more – and at the end of the day that is what true efficiency and Matrix is all about.”
About Pittsburgh Post-Gazette
The Post-Gazette has served the Pittsburgh community, its readers and advertisers as the region’s indispensable source of news, advertising and information for more than two centuries. It is Western Pennsylvania’s largest newspaper and post-gazette.com is the region’s most visited website. Together they reach one million people every week.
About Matrix Solutions
Matrix Solutions offers a leading web-based media-specific platform that enables intelligent business decisions for managing your sales teams, their opportunities and accounts across TV, Radio, and electronic advertising businesses. The Matrix solution transforms chaotic data into actionable sales information and provides deep media sales workflow to gives you the exact information needed for prospecting, managing, evaluating and closing business. Over 500 media customers use Matrix Solutions’ CRM, data normalization and analysis, and reporting functions as their platform of choice for their sales people and managers to get a 360-degree view of their opportunities and accounts.