International Education Corporation (IEC) Selects Sparkroom to Deliver Deep Data Insight and Performance-Driven Automation

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Higher education performance marketing technology expected to maximize marketing efforts

International Education Corporation, the parent company of UEI College and United Education Institute, has selected Sparkroom to increase the efficiency of its enrollment marketing campaigns. Sparkroom, the most widely deployed performance marketing technology within higher education, integrates marketing data, automates marketing processes and provides marketing analytics that drive smarter decisions and a more optimized budget.

“We were always searching for methods to increase detailed insight into our data,” explained Ben Henry, associate vice president of marketing at IEC, about the company’s decision to fully integrate and automate his team’s marketing efforts. According to Henry, IEC plans to utilize Sparkroom’s extensive validation rules and robust duplication, scrubbing and routing logic to automate processes and avoid wasting media spend throughout their broadcast, pay-per-click and pay-per-inquiry campaigns. “Sparkroom will be our primary database solution for making informed marketing and media decisions,” said Henry. “Our vendors will also appreciate the incremental transparency they receive as part of our transition to Sparkroom.”

“We’re thrilled to be working with IEC,” says Al Huizenga, managing director of Sparkroom. “They’ve got a dedication to student success that has helped them grow fast, and it was time for them to really build out their in-house performance marketing function. That’s where we help.”

IEC operates 14 schools nationwide that provide opportunities for students to develop skills and talents across a variety of allied health, business, technology and automotive fields. They strive to offer quality, hands-on career education programs and make education accessible to everyone.

Sparkroom, a cloud-based application, helps school marketers track and analyze key performance indicators across their marketing campaigns providing the ability to assess the effective cost and analyze performance of individual campaign components. Pre-built integrations for customer relationship management applications, student information systems, business intelligence systems, scoring platforms and more provides deep data insight to further strengthen campaign analysis abilities and performance. As a result, Sparkroom provides an unprecedented level of transparency into education marketing campaigns, allowing marketers to do more with fewer resources.

To request a personal Sparkroom demonstration, click here.

About Sparkroom
Sparkroom is the most advanced and widely deployed performance marketing application for higher education, processing more than one million inquiries each month. Sparkroom is owned by CUnet, a full-service, digital marketing agency specializing in identifying and recruiting students for the higher education industry. For the past decade, CUnet has helped colleges and universities reach enrollment goals through interactive marketing applications and technology. CUnet is a subsidiary of Nelnet (NYSE: NNI), a leader in education planning and financing for more than 30 years. For more information about Sparkroom, visit

About IEC
Headquartered in Irvine, California, IEC is a premier national provider of postsecondary career education offering top-quality programs in high-demand verticals such as healthcare, business, technology, transportation and criminal justice. IEC is the parent company of UEI College and United Education Institute. For more information about programs offered at UEI College and United Education Institute, visit

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Kathy Bryan
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