Washington, DC (PRWEB) January 29, 2014
Radius Networks, Inc., the leading provider of mobile proximity services, today announced that Purple Deck Media has joined it’s expanding solutions partner program and will integrate Radius Networks Proximity Kit iBeacon and geofence proximity services as a core feature set with Purple Deck’s cloud-based mobile application creation, management, and analysis capabilities.
iBeacons are short range, Bluetooth Low Energy transmitters that can notify mobile devices when they come within 100 feet of the beacon. Geofences are virtual perimeters over geographical areas that are detected by GPS-enabled mobile devices. Mobile applications that leverage these proximity technologies can deliver a wide range of new innovative solutions, such as enhanced navigation, automatic ticketing, guided museum tours and location-relevant offers and promotions.
Bonanza Extravaganza, a charity fundraising event in Hagerstown, Maryland, is a Purple Deck Media client that plans to leverage iBeacon proximity technologies to attract and engage more than 15,000 attendees. Planned for the event is a mobile digital scavenger hunt as well as other vendor related promotions, where attendees are eligible to win a total of up to $825,000 in prizes.
“Our partnership with Purple Deck Media is a great example of how mobile application solution providers are using Proximity Kit to add iBeacon-enabled interactivity and engagement to their offerings,” said David Helms, Vice President of Business Development at Radius Networks. “Purple Deck Media’s innovative application creation and management cloud-services approach will further expand the reach of Proximity Kit-powered solutions to their growing base of mobile application solution subscribers.”
Purple Deck Media, CEO, James Sulfare added, "This partnership will truly facilitate an excellent user experience and simplified integration for the small business owner who can't afford to pay a developer thousands of dollars to hard code promotions into their app. Purple Deck Media will allow users to quickly and effectively update promotions in seconds!"
About Radius Networks
Radius Networks creates new and innovative ways to use wireless device signals for proximity and presence detection. Radius Networks’ cloud-based proximity services are used by major retailers, restaurant chains, sports complexes and other brick-and-mortar operations to generate invaluable business intelligence and drive innovative customer engagement opportunities, including targeted mobile offers, dynamic digital signage and personalized concierge services. For more information, visit http://RadiusNetworks.com or follow Radius Networks at @RadiusNetworks.
About Purple Deck Media
Purple Deck Media makes mobile application creation and management simple. We have revolutionized the mobile industry by providing mobile marketing tools to facilitate application creation, management, and analysis. Our system is designed to connect all of your mobile marketing efforts into one interface for easy management. Lower your cost to acquire and capitalize a customer, while at the same time slash the high costs of mobile application development. For more information, visit http://www.purpledeck.com/ or follow Purple Deck Media at @PurpleDeckMedia.