R2i Announces New Hires to Support Company Growth

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R2i grows strategy, search, analytics, content and development teams to support new client and service portfolio expansion.

We are committed to investing in the right people as we grow.

R2integrated is a technology-enabled digital marketing agency with a growing national client portfolio and expanded suite of services including the Adobe Marketing Cloud and Optimization Solutions. R2i has made several new hires in its Baltimore, Seattle and St. Louis offices to support the client and services growth.

New hire announcements at r2i include:

  •     Frans Keylard, VP Optimization Solutions
  •     Cathryna Brown, Web Strategist
  •     Kimberly Reid, Digital Marketing Analytics Strategist
  •     Matt Geiger, Adobe Developer
  •     Michelle Marcus, Mid-Software Engineer
  •     Helen Maloney, Digital Marketing Specialist
  •     Kristen Modesto, Digital Marketing Search Strategist
  •     Andrea Goldstein, Digital Marketing Search Specialist
  •     Eric Loy, Content Marketing Specialist
  •     Natasha Petroff, Content Strategist
  •     Lindsay Ibrahim, Account Manager

Frans Keylard, who was most recently the Director of Optimization Solutions at Webtrends, now leads r2i’s Optimization Solutions which allows r2i to add significant value to clients’ digital marketing strategies by focusing on the opportunities to run multivariate, A/B testing and targeting of content for optimized engagement and conversion results.

Both the Strategy and Analytics teams have added resources with a specific focus on web strategy and Adobe Analytics solutions. R2i incorporates strategy and analytics into each of its service offerings to ensure all client solutions are aligned with their business objectives and mapped to key performance indicators (KPIs). These areas of the company are constantly growing and represent a true integration of r2i’s marketing services. In addition, r2i has promoted Kara Alcamo to Director of Search giving her responsibility for the paid and organic search teams and for managing the connective tissue between the strategy, analytics, technology and account management teams.

The other significant area of growth at r2i from both a resource and a client pipeline perspective is within their Adobe Marketing Cloud solution offerings. R2i earned Adobe Business Partner status in 2013 and has quickly won large deployment engagements with higher education and financial services clients for Adobe AEM, Adobe Analytics and Adobe Target. To service this growing business unit, r2i has promoted Nick Christy to SVP Enterprise Technology, invested in the Adobe certification of trained engineers and added Matt Geiger, an additional Adobe Developer to the team.

“This is an exciting time for r2i,” says David Taub, Co-Founder and President of the Baltimore office. “We are taking on larger and more enterprise clients and we are committed to investing in the right people who can be part of the r2i team and deliver the highest quality work and expertise to our clients.”

To learn more about r2i, visit r2integrated.com.

About R2integrated
R2integrated (“r2i”) is a high growth, next-generation digital/social marketing and technology firm specializing in creating meaningful customer engagement in the ever-changing world of peer-to-peer interactions and complex technology requirements. R2i provides advanced expertise in content and social media marketing and is able to bridge the gap between marketing disciplines and the advanced technologies required for 21st century execution. The company offers a comprehensive set of professional services and technology products including social/digital marketing strategy and programs, social/consumer data analysis technology, content strategy and content distribution technology, and reporting and analytics – all geared toward customer acquisition. R2i clients include Microsoft, Under Armour, MasterCard, Time Warner Cable and Hershey’s Chocolate World.

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Natalie Staines
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